Author: knocking,
After half a month of rectification, vision China finally had a little new movement Mdash; mdash; the financial report was released.
On April 26, Visual China released the first quarter of 2019 and 2018 financial report.In the first quarter of 2019, the company's revenue reached 164 million yuan, an increase of 5.53%year -on -year; net profit reached 57.5572 million yuan, an increase of 44.22%year -on -year.
As for the whole year of 2018, Visual China realized operating income of 988 million yuan, an increase of 21.3%year -on -year; net profit reached 321 million yuan, an increase of 10.45%year -on -year.
This is the first financial report released by Visual China after the black hole photo incident on April 11, but as of March 31st, the reporting period will affect the business model and profit channels of the visual China.Can wait for the next financial report to answer.
Visual China's business can be divided into four pieces. The biggest of which is the visual content and service. Last year's revenue was 782 million yuan, an increase of 33.95%year -on -year, accounting for 79.15%of the company's total revenue.; Software information services, advertising creative services, and digital entertainment revenue account for 15.12%, 3.95%and 1.78%of total revenue, respectively.
In this year, the gross profit margin of Visual China was as high as 54.9%, but compared with 60.47%of the interim last year.According to a single business line, the core visual content and service margin service is as high as 68.30%.
It is worth noting that in this annual report, Visual China marked a special reminder, saying that the proportion of judgments through legal lawsuits accounting for less than 1%mdash; mdash; obviously I want to take off myself and rely on fighting.Lawsuit's big hat.
However, the financial report also revealed that as of the end of 2018, the company had directly signed more than 14,000 customers, and nearly 330,000 users authorized through the Internet platform.
The combination of the two is reminiscent of the most criticized fishing law enforcement rights protection in Visual China; mdash; mdash; the combination of copyright protection and customer acquisition.Large compensation is proposed, but it does not pursue direct judgment compensation, but requires the other party to sign an annual contract.
This business model has long aroused dissatisfaction between many companies and self -media.Zhang Ying of Jingwei China released Weibo in July 2018 that Visual China has organized a large -scale organized by the vision China to search for various enterprises that have not authorized the negligence to use their pictures, and then the request of the asking price is huge compensation for hellip; hellip;Ten 10,000 yuan compensation is required to sign an annual contract for enterprises.
The system mentioned in Zhang Ying's Weibo is the image copyright network tracking system developed by Visual China from 2016. This system can perform automatic image comparison on the entire network, tracking the use of pictures on the Internet, and providing authorizationManagement analysis, online infringement evidence preservation and other one -stop copyright protection services.In the 2017 annual report, Visual China revealed that the number of potential customers discovered by this system increased by more than 84%compared with the same period in 2016, and the number of new annual agreement customers increased by more than 54%compared with the same period.
However, in the 2018 report, the visual China after experiencing the black hole photo incident, the wording of this system was obviously careful and cautious, and did not disclose how many agreement customers have been added through this system this year.
The financial report only states that through the copyright tracking system, the company understands the needs of potential customers for content, and transforms unauthorized use behaviors into legal compliance copyright use behaviors.The growth of compliance user groups.
The financial report also revealed a message MDASH; mdash; five years after the backdoor listing, Visual China finally completed its original performance commitment.
In the last year of the performance commitment period, the non -net profit of visual China deducted from 333 million, with a completion rate of 101.2%.For visual China, it should be relieved to be able to complete the performance commitment so accurately, but after the company's largest black swan incident since its establishment, the days of vision China may become difficult.
On April 26, Visual China issued the latest announcement stating that internal testing was carried out recently, and the test results achieved the expected results.The company also cooperates with the People's Daily Information Technology Co., Ltd. to improve the company's content quality and compliance services.Start at 21:00 on the 26th, continue to expand the scope of testing, and invite some customers, signing announcers and third parties to participate in and supervise.
The cooperation between China and People's Daily is not abrupt.As early as April 14, the People's Daily WeChat public account published an article saying that Chinese mainstream media should form a linkage mechanism in terms of picture editing, use and copyright transactions as soon as possible, realize the integration and interoperability, establish a cooperation alliance, and become one of the picture market one.With important forces, the People's Daily's People's Daily Online is willing to explore hand in hand with brothers media.
Under the intervention of the official media, the pattern and visual China model of the picture market will be greatly challenged. Can the next financial report continue to be good -looking?
