Chen Yilei and Li Jiayi: China should improve the comprehensive supervision of electronic cigarettes as early as possible. This is not to eliminate this market, but to correctly support the market.
The first air outlet in 2019 belongs to e -cigarettes.
On January 15 this year, Luo Yonghao was a former member of the former hammer technology Zhu Xiaomu, and announced that the electronic cigarette brand Flow Flow Flow has launched the first product.On January 20, the former uncle of the same uncle Cai Yuedong announced that the YOOZ grapefruit brand electronic cigarettes founded by him began to be available for sale.On January 27th, the electronic cigarette brand Linx jointly launched by the chairman of the uncle Zhang Jinyuan, the chairman and CEO Li Yan of Micro -Media Holdings, and Li Yan, etc., began pre -sale.
Different from other imported products, modern electronic cigarettes are actually invented by the Chinese.In 2004, Han Li, the founder of Beijing Ruyan Company, applied for a patent and took the lead in producing electronic cigarettes.However, the development of the electronic cigarette market at that time was unsatisfactory. In desperation, Han Li finally transferred patents to the British Empire Tobacco Company. As a result, electronic cigarettes developed rapidly in the European and American markets.According to BISRESEARCH research reports, it is expected that the value of the electronic cigarette market will increase by more than 20170 million US dollars by 2025, and the annual growth rate of a compound annual growth rate from 2015 to 2025 is estimated to be 22.5 %.
Over the years, there have been different claims that there are health hazards for eating electronic cigarettes.
Supporters believe that electronic cigarettes do not contain tar and can effectively help quit smoking.In April 2011, an electronic cigarette in the magazine in the United States was published as a research report on the quitting tools. It demonstrated that electronic cigarettes might be a effective method of quitting smoking and it is worth further research.However, with the deepening of medical research, there are more and more questions about whether electronic cigarettes can help quit smoking.Does it help smoke to quit smoking with the electronic nicotine transmission system?In response to the forward-looking research of adult smokers in the United States, the 2015-2016 research report shows that the probability of successfully quitting smoking from adult smokers (electronic cigarettes) who does not use electronic atomization equipment (electronic cigarettes) is twice the use of electronic atomization equipment groups.many.At the same time, the hidden health hazards brought by electronic cigarettes have also been gradually exposed.The paper written by Professor Mark L. Rubinstein, a professor at the University of California San Francisco, revealed that the e -cigarettes will release carcinogens in the study of adolescents in contact with electronic cigarettes, including the harmful metal and flavor additives in the work process.Element.Related research also shows that Niging will harm the youth brain MDASH; mdash; the early exposure of early exposure to toxic substances in the Child Development Research Center of Harvard University is exposed to the brain structure of the toxic substanceToxic and children are toxic.In addition, in the stage of infant to adolescent development, contact with nicotine may have a variety of adverse health effects, including damage to the development of the brain and lungs.
In addition to hidden health hazards, the market experience in the United States clearly tells us that the biggest hazards of electronic cigarettes are that they attract teenagers to try e -cigarettes and addicted this.
Electronic cigarettes were a product with Internet thinking from the beginning, and naturally aimed at young people.
Electronic cigarette companies packaged electronic cigarettes into a fashion behavior, which has strong attraction to young people who are strange.According to Forbes, Robert Bull of Stanford University; Professor Jack and his team studied more than 2,500 tweets, 400 Facebook and Instagram posts, and materials in Juul, and found that the company's marketing was obviously aimed at young people.The most obvious is from mid -2015 to 2016. During this period, JUUL advertisements usually choose attractive young models to wear fashionable clothing. Most of the advertisements are the pictures of adopt juul in social and entertainment scenarios.Professor Jack also said that the early conference and party of JUUL often held free tasting activities and invited young people to love, which made JUUL like leisure and entertainment.
In addition, the manufacturers work hard in the shape and color of the product, and have also launched a variety of flavors to attract young people.Studies have shown that seasoning cigarettes have always been more attractive to young and novice smokers.Researchers of the Centers for Disease Prevention and Control of the United States Disease Prevention and Control, James TSAI and Kimp Walton jointly published the reason for the use of electronic cigarettes in American high schools and junior high school students in the United States. In 2016, the most common cause of adolescent adolescents in American teenagers is that friends or family members are taking them.(39.0 %), they have different flavors, such as mint, candy, fruit or chocolate (31.0 %), which are less harmful than other forms of tobacco such as cigarettes (17.1 %).In addition, the research of young people at the University of North Carolina University JK Pepper and others jointly published in the study of the interests of seasoning electronic cigarettes. The attractiveness of candy, fruits and mint and mint alcohol flavored to the teenager than tobacco or alcohol.Because adolescents mistakenly believe that seasoning electronic cigarettes are less harmful.
Make advertisements, produce different flavors, and electronic cigarettes can also travel online channels and mail sales.These cigarettes are banned.And because the special tax is not required, the price of electronic cigarettes is more reasonable.
These direct consequences are the rapid spread of electronic cigarettes in teenagers.A report from the Wall Street Journal in December 2016 showed that from 2011 to 2015, the number of middle school students in American middle school students increased by 900 %.High school students' number of e -cigarettes accounted for the proportion of electronic cigarettes increased from 11.7%in 2017 to 20.8%in 2018, an increase of 78%.Researchers at the Norris Cotton Cancer Center of Datmouth College published a study of the benefits and harm of the benefits and harm of the health of the United States on the PLOS One. In 2014, the electronic cigarette helped about 2,070.The smokers successfully quit smoking in the second year, but at the same time, there will be 168,000 people who have never sucked smoke and age between 12 and 29 years old.Daily Users.
Faced with the adverse effects of electronic cigarettes to young people, the United States has gradually established a comprehensive federal, state, and local policy system to supervise electronic cigarettes.
Since 2009, the US Food and Drug Administration (FDA) has begun to supervise various traditional tobacco.However, it was not until August 2016 that the FDA finally decided to expand the scope of supervision to emerging products such as electronic cigarettes. The policy includes: prohibiting selling electronic cigarettes and smoke oil to consumers under 21 years old;Electronic cigarettes and tobacco oil of 40 mg/ml; e -cigarette advertisements are limited within the scope allowed by the law;There are enough levels to prevent young people from starting and continuing to use electronic cigarettes.
According to The Hill reported on January 19 this year, the US Food and Drug Administration (FDA) said that unless the smoking rate of youth will decline next year, the development of electronic cigarettes in the US market is not optimistic in the future.In addition, the US Food and Drug Administration Director Scott Bull; Scott Gottlieb said that if the relevant company does not stop selling electronic smoke products to young peopleThe shelves were removed.
In fact, the United States is not the only country or region that has related controls on electronic cigarettes.According to the British Daily Mail, Thailand, Brazil, Singapore, Canada, New Zealand and Japan and other countries have related regulations on electronic cigarettes, part of which are completely prohibited and some are prohibited.
China must learn lessons from Europe and the United States and other countries, and establish a comprehensive legal system to supervise electronic cigarettes before the crisis is revealed.
From a phenomenon point of view, electronic cigarettes are being packaged into products with Internet elements in China.201Since the beginning of the 9th year, Luo Yonghao founded the electronic cigarette brand for Zhu Xiaomu's platform and former uncle Cai Yuedong and sold it in the circle of friends. They all showed the Internet elements given by electronic cigarettes.The effect of Internet elements on young people, especially young people is obvious.
It has always been a general point of view that electronic cigarettes are not the scope of supervision of the Tobacco Monopoly Law, and regulators have not introduced corresponding regulations for electronic cigarettes. Therefore, most of the domestic electronic cigarettes are in three state.Until the end of August 2018, the State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration jointly issued a notice on prohibiting the sale of electronic cigarettes to minors, which clearly stipulates that the market entities must not sell electronic cigarettes to minors and call on all sectors of society to protect minors jointly to protect minors.It is a gratifying step to be exempted from electronic cigarettes.However, as a big smoking country, China should learn from the experience of the United States and improve the comprehensive supervision of electronic cigarettes early, including product design, advertising, sales channels, to effectively curb its spread among adolescents.This is not to eliminate this market. On the contrary, it is to correctly support the market.
(Author introduction: Chen Yilei is a professor and deputy dean of Shanghai Higher Financial College of Shanghai Jiaotong University; Researcher Li Jiayi is a researcher at the Brand Research Center of Shanghai Higher Financial College. This article only represents the author's point of view.)
