China WeChat has improved the standards of financial live broadcasting. Enterprises and personal anchors required to conduct financial popular science live broadcasts must be licensed financial institutions and practitioners. At the same time, real people must appear in the live broadcast, and they must not output specific investment suggestions.
Comprehensive Finance News Agency and Securities Times reported that WeChat officially updated the video number of the financial popular science live broadcast standard recently, which will take effect on Monday (December 18).The updated standards include the WeChat video number user, anchor and Lianmai users (collectively referred to as "anchor"), and the financial science popularization live content released during live broadcast activities.
The updated standards have put forward stricter standards for financial science popularization live broadcasts for enterprises and personal anchors.The standard is clear that the anchor's live broadcast of the financial science popularization must submit an access application to the platform and approved (the validity period), and a real person must appear; without the written permit of Tencent, the anchor must not induce users to invest or output specific investment through live broadcasts.It is recommended to drain user drainage or induce to external links, applications, accounts, etc.
The standard also clarifies the information and live broadcast form that the live broadcast room needs to be marked.The live broadcast of the relevant knowledge of stocks, securities, and funds through live broadcasts, the live broadcast room needs to indicate the real name, employment number, and the company that the anchor.
In addition to standardizing the anchor behavior, for users who are interested in the live broadcast of financial science popularization, the standards also list the strict application process, including the entity required to be interested in the live broadcast of the business securities and futures business license, and the operation of the business, and the business business.The scope needs to be "securities" or "fund"; for individual subjects, standards also require securities, funds, and insurance anchors to be qualified.
Big V Liu Jipeng in the field of well -known China Finance and Economics is prohibited on multiple social platforms last week.According to reports, he was blamed before the Chinese stock market was banned.
