Chinese officials will further standardize the endorsement of star advertising and strengthen the cracking down on false illegal advertising.
According to China News Network on Friday (March 3), the State Administration of Market Supervision of China has recently held the first meeting of the joint meeting of the false violation of the illegal advertising ministry in 2023 to deploy this year's rectification work.
The meeting pointed out when summarizing the work of the inter -joint meeting of the false illegal advertising ministry in 2022 that in 2022, the Chinese market supervision system severely crack down on false illegal advertisements such as "divine medicine" and "divine medicine" in accordance with the law according to law., Strongly maintain the order of the advertising market, contribute to maintaining security, promoting development, and benefiting people's livelihood.
The meeting also emphasized that in 2023, the coordination and linkage will be strengthened, advertising -oriented supervision, vigorously clean up and rectify Internet advertising chaos, and maintain the focus of people's livelihood in medical, drugs, medical devices, health foods, financial management, etc.In the field, advertising illegal behavior high pressure strictly beaten, strongly standardized for star advertising endorsements, continuously improved the system of advertising supervision rules, effectively improved the level of advertising monitoring and supervision and comprehensive governance capacity, and promoted greater results in the improvement of false illegal advertising work.
Data disclosed by the Chinese Consumer Association show that false propaganda issues have attracted much attention from consumers in recent years.In the 2022 National Consumers' Association's organization accepting complaints, the proportion of false propaganda issues accounted for 3.87%, second only to after -sales service issues, contract issues, quality issues and price issues.
