The Beijing Market Supervision Bureau of China is considered a guidelines for the release of advertisements. It is stipulated that the products cannot be used as a spokesperson.
According to the surging news report, the Beijing Municipal Market Supervision Bureau's newly released Beijing advertising release behavior compliance guidelines have clearly stipulated a series of hot issues such as endorsement advertisements.For endorsement advertisements, the spokesperson must be qualified for the spokesperson.The spokesperson should hold the advertising endorsement approval document.Natural people, legal persons or other organizations who have been recommended in false advertisements and proved to be under administrative penalties for less than three years shall not use it as an advertising spokesperson.
If the spokesperson for advertising premesment and proof of the goods and services in the advertisement shall, in accordance with the facts, in accordance with the relevant laws and administrative regulations, it shall not be recommended for their unused goods or unacceptable services.,prove.Minors who are less than ten years old must be used as spokespersons for advertising.
In addition, the release of Internet advertisements must follow seven special criteria, including adding advertisements or advertising links in emails or Internet instant messaging information without the user's consent or request., Navigation equipment, smart home appliances, etc. to send Internet advertisements; insert advertisements shall not be inserted when users search for government service websites and related applications.
