Ford Motor Corporation has improved Wu Shengbo in charge of Ford's China business. At present, it is difficult for this American auto manufacturer to reverse its share in the world's largest car market in China.
According to the Wall Street Journal, Ford, headquartered in Michigan, USA, issued a statement last Thursday (February 23) that Wu Shengbo will officially take over Chen Anning from March 1 and become the president of Ford China President from the President of Ford China.CEO.In this new post, Wu Shengbo will report to Ford's president and CEO Jim Farley.
Wu Shengbo officially joined Ford China in October 2022. He previously served as a managing director in Whirlpool.
Chen Anning is a senior person in the automotive industry, and his career began in Ford.When Ford's sales decreased by 30%year -on -year in the first nine months of 2018, Chen Anning returned to Ford China in October 2018 as the helm.According to data from the research company LMC Automotive, Ford's share in China ’s occupy in China fell to 18th in the first quarter of 2018, and it ranked sixth four years ago.
Although Ford launched a tailor -made model for the Chinese market, sales have not recovered.According to industry data and Changan Ford's company documents, the market share of Ford and Changan Motor's largest joint venture in China has shrunk from 4%to 1%from 2016 to 2022.
According to the supervision announcement submitted to the Shenzhen Stock Exchange of Changan Automobile, the sales of the joint venture decreased from the peak value of more than 900,000 vehicles in 2016 to about 250,000 last year.Ford has not announced its detailed segmentation data in China.
Last year, the Chinese market was the only unsuccessful area of Ford's car business.According to the company's regulatory announcement, its Chinese business loss expanded from US $ 327 million in the same period last year (below, about 441 million yuan) to $ 572 million.
