Chinese retirees have become the main forces of the long -term tourist group after the epidemic, and the main groups of freedom to travel are "post -90s" and "post -00s".
According to the surging news on Friday (February 10), the person in charge of multiple travel agencies said that the participating guests from the outbound "starting group" mainly focused on the "retirement elder" over 50 years old.
The first group of "New Zealand North and South Island 10 Days" of the Guangzhi Tour, the group fee is about 26,000 yuan per person (RMB, the same below, about S $ 5084).EssenceAmong the group, more than 90 % of the "retirees" over 50 years old.
Internal insiders revealed that the recent hot -selling products have two characteristics. One is that in -depth tourism is more popular, and the other is a relatively high -end product on the line.For example, compared with traveling to Hungary, Swiss lines have a expensive price of thousands of yuan, but from the actual situation of customers, the Swiss group has received better.
The insider said, "This group of guests have never been traveled to the country. Maybe they have not left the country for three years. In this case, they feel that guests will want to play more comfortably."
He continued to point out that most of the customers who registered the outbound team are mature customers, and many of them are VIP -level old guests.
On the other hand, most of the "main force" of outbound freedom is "post -90s" and "post -00s".According to Ctrip data, from the perspective of the "peak" outbound tourism after the Spring Festival, the "post -90s" users account for the highest proportion, accounting for 30%, followed by "post -80s" accounting for 29%, "post -70s".19%and "post -00s" accounted for 14%.
The same period before the epidemic, the "post -80s" accounted for the highest proportion, 44%, followed by "post -70s" and "post -90s", each accounting for about 20%.
The first batch of "post -00s" that entered the workplace also broke out. In February and March 2023, the "post -00" overseas hotel reservation increased by more than three times compared with the same period of 2019Essence
Due to the improvement of exit convenience and the lower price of cross -border air tickets, many users use the February and March tour of the off -season in February and March to start a spring cross -border peak tour.
As of February 7, 2023, the number of orders for cross -border tickets in February and March increased by 87%from the previous two months, and the order volume of overseas hotels increased by 52%month -on -month.In terms of price, the airline recovery and additional international routes and overseas hotels have also directly promoted tourists to travel in February and March.According to Ctrip data calculations, international air tickets and hotels traveling in February and March are about 30 % cheaper than January.
From the perspective of the booking of overseas hotels, Ctrip data shows that from February to March 2023, the number of orders for overseas hotels in mainland China increased by 52%month -on -month.A month -on -month decrease of 11%
