With the slow demand of smartphones, the Apple iPhone14 PRO series mobile phone in the Chinese market has a maximum price of about 10%.
Comprehensive Reuters and China Securities Times reported that industry insiders revealed that Apple will launch activities from February 5th to April 1st, all versions of the iPhone14 Pro series will be reduced by 700 yuan (about 135, about 135, about 135Singapore) Sales, the scope covers almost all authorized stores.
Reported that although the price reduction will not be reflected in the price of Apple's official website, the authorized stores are almost all covered, and the e -commerce platform will also reduce the price and participate in the event.At present, on the Chinese e -commerce platform JD.com and Suning, the basic version of the iPhone 14 Pro is only 7,199 yuan, which is 800 yuan lower than the official website.
Chinese media analysis, although Apple often holds price reduction promotion activities, it is generally carried out in the summer vacation or before and after the start of school, and before and after the release of new machines. The Pro series models generally do not participate in price reductions.The promotion time and price reduction are relatively abnormal, and it has also triggered discussions on Apple's "clear inventory" in Chinese social media.
Analysts of Jefferies Group pointed out in a description that even the best -selling iPhone 14 models have begun to reduce prices.It is said that several Android brands have also reduced prices.
Due to consumers' cautious consumption, sales of Chinese smartphones decreased by 13 % year -on -year in 2022, the largest decline in 10 years.According to data from the International Data Company (IDC), the total shipments of China's smartphone in 2022 were 286 million units, which was less than 329 million units below 2021, which was also the first time since 2013 that it fell below 300 million units.
The report from the International Market Research Company Canalys pointed out that Apple's sales of this quarter have fallen by 24%, partly because the iPhone 14 series is released in advance, partly because of the supply caused by Foxconn workers in contract manufacturers.Chain problem.
