Analysis: The total box office material of the Chinese New Year file may break 9 billi

The box office of the Chinese Spring Festival has exceeded 3 billion yuan (RMB, the same, the same, S $ 500 million).Some institutions predict that the total box office of the schedule may exceed 9 billion.

According to China Surging News, data from Cat Eye Professional Platform show that as of 8:55 am on Tuesday (January 24), the total box office of the Spring Festival in 2023 exceeded 3 billion.Movie Wandering Earth 2 Manjiang Red Bear Earthly · The top three of the box office charts with me, including the box office, including 1.08 billion yuan, 1.02 billion yuan, and 304 million yuan, respectively.The Spring Festival stalls are calculated from New Year's Eve (21st) until the sixth (27th).

The three -year -old crown disease has affected the film and television industry. Many institutions believe that the recovery of the film market in 2023 is about to be optimistic about the box office performance of the Chinese Spring Festival.

Guotai Junan Hong Kong Research Report analysis said that the Spring Festival file has important guidelines for the recovery of the movie.Looking forward to the Spring Festival in 2023, the rising trend of film fares is higher. It is expected that the total box office of the Spring Festival in 2023 is expected to exceed RMB 8 billion.

Wanlian Securities said in the research report that multiple favorable performances such as the optimization of epidemic prevention policies, a slight decrease in pre -sale fares, and high enthusiasm for movie viewing drive the Spring Festival performance.new highs.The national theaters have basically returned to normal business, and the number of movie viewers has obviously recovered compared to the optimization of epidemic prevention policies.The decline in fares will reduce the audience's consumption threshold and drive the rise of movie viewers. The number of viewers will replace the fare as the core driving factor for the box office of the Spring Festival this year.The pre -sale of the Spring Festival has exceeded 100 million in two days. Based on the pre -sale box office of the first five days, it is the highest in the past five years. The overall box office of the Spring Festival file is expected to exceed 9 billion.