The American Game Company's Active Blizzard on Tuesday (January 17) issued a document announced that the request to renew the contract with China Internet Technology Company NetEase was rejected, and NetEase issued a statement that it was righteous to criticize Blizzard.Donkeys look for horses and divorce without leaving.
Netease issued a statement on Tuesday to respond to the update instructions of Blizzard's national service player community issued by Blizzard on the same day, saying that some of them are pointing directly to NetEase, and the content has triggered many criticisms in the market and media.
Netease said that for the reason why it is unknown, Blizzard re -proposed the proposal and other conditions for NetEase's "game service to be postponed six months" last week, and it is clearly stated that they will not stop and and will not stop or be or not during the contractual continuation of the contract.Other potential partners continue to negotiate.However, NetEase said that during the same period, Blizzard's negotiations with other companies were based on the three -year contract period. The company considers that the cooperation is not equal, unfair, and other attached conditions, so the two parties failed to reach an agreement.
Netease criticized Blizzard's above -mentioned proposal -including emergencies -it is quite horizontal, decent and not in line with business logic.In his excessive self -confidence, he did not consider this kind of behavior, riding a donkey to find horses, and divorce without leaving.
Netease also stated that "wanting IP control" said that as an agency company, NetEase never sought IP control of Blizzard games or other partners.Netease's use and authorization of any Blizzard IP are in accordance with the terms of the contract and obtained the consent and approval of Blizzard.IP cooperation with other partners is also based on this principle.
The official Blizzard official issued an announcement on Tuesday stating that because of seeking to extend the original agreement with the Internet for six months, it was rejected in accordance with the six months of the original agreement.Blizzard's refusal to describe the unfortunateness of the net with "unfortunate results".NetEase is a subsidiary of NetEase. It is used to contact Blizzard and operate Blizzard games on the mainland.
Netease and Blizzard announced in November last year that they will end 14 years of cooperative relationships in January this year.Since reaching an agency agreement in 2008, NetEase and Blizzard have been in cooperation for 14 years. Blizzard games such as Hearthstone in World of Warcraft have accumulated a group of loyal players in China.This mutual benefit and mutual benefit help NetEase has become China's second largest game distributor, second only to Tencent, and also provides a way to enter a key Asian market for Blizzard.
Bloomberg reported that in addition to financial disputes, the key crux of the dispute between the two sides also includes the ownership of intellectual property and the control of millions of players throughout China.Sources close to Blizzard said that the reason for the rupture of the entire negotiations is that NetEase wants to fundamentally change the form of cooperation between the two parties and architecture, which will cause Blizzard to lose control of the game IP, which is unacceptable to Blizzard.
If Blizzard has not found a replacement dealer in January, Blizzard's game will withdraw from China on January 23.Blizzard has promised to make the players in World of Warcraft save their play progress through a new service.But NetEase warned that it cannot guarantee the security of the service, which may constitute a security risk.
