The Wall Street Journal quoted people familiar with the matter and revealed that the income of online retailers SHEIN, which was established for only 10 years, is expected to reach US $ 24 billion (about S $ 34 billion), which is almost the largest fast fashion giant in the world.
According to reports, SHEIN was established in China, and now the headquarters is located in Singapore. It has developed rapidly due to its unique business model.The trend of change.On her website, the retail price of the ladies is as low as $ 2, and some dresses are less than $ 5.
These people familiar with the matter said that the company's total commodity transaction (GMV) of the company's 2022 will increase by 50%to $ 30 billion.GMV is a commonly used indicator for e -commerce platforms. It measures the total value of products sold through websites or markets.Most of the products on SHEIN websites and applications are the company's own inventory, so its GMV can roughly represent its sales and growth rate.
People familiar with the matter said that SHEIN has been profitable since 2019.
The company is a non -listed company that does not disclose financial conditions or sales indicators.
