Entering October, the crown disease in Guangzhou rebounded again, and local positive cases appeared. The food service of the multi -district restaurants pressed the pause button again.
A notice issued on Thursday (October 27), Haizhu District, Guangzhou, which will be extended to October 30, including the suspension of catering units, including the suspension of catering units.The Huadu District, Baiyun District, Panyu District and Yuexiu District of the same city also suspended the catering unit's food service in October due to the epidemic situation in October.
The epidemic has continued for nearly three years, and the Chinese catering industry has stumbled all the way, from the initial severe damage to the gradual adjustment and adaptation. It seems to slowly recover in the process, but it is repeated.Uncertainty.
He Yingbin, the main person in Guangzhou Liyin Intestine Fan, told the United Morning Post that before the epidemic in Guangzhou, the local diners returned, and the catering industry gradually recovered. Local consumption had basically recovered. Compared with the epidemic, Liyin's each under each under the epidemic conditionsMost of the stocks have previously returned to about 70 % to 80 % of the past.
Injustice expands in the snack cooker epidemic, Shanghai Guangzhou Xinkai Sanxian Store
Because of the future development prospects of the future, the Cantonese -style intestinal powder brand that focuses on snacks and other snacks, also expands the trend during the epidemic, opened three new stores in Shanghai and Guangzhou.
However, since October in Guangzhou, the dangers have been suspended since October, which has impacted the catering industry again.He Yingbin said frankly that since this year, there have been too many uncertain factors in the catering industry, including the stores in Li Yin in Nanjing Muzi Temple. A while ago, it also needed to suspend the food service due to the prevention and control of the epidemic.
China National Bureau of Statistics shows that throughout the year in 2021, the increase in revenue in the Chinese catering industry has increased by 6.1 percentage points in total retail sales of consumer goods, and revenue of 4.7 trillion yuan (RMB, Same as S $ 925.9 billion), an increase of 18.6%.However, this year's epidemic situation has risen, which has caused a blow to the catering industry again.
In Beijing, Shanghai, Shenzhen and other cities, the dining room service has been suspended for a long time this year. Official data shows that in the first half of this year, Chinese catering revenue was 2 trillion yuan, a year -on -year decrease of 7.7 %.Since August, with the spread of the epidemic, more cities have suspended the catering hall.
At the same time, more places continue to encourage citizens to travel on holidays non -crossing and provincial travel, and the movement of personnel is reduced, which directly affects the passenger flow of some restaurants.
He Yingbin said that compared with the epidemic, the consumption of foreign tourists in various stores in Lilinbutan powder has decreased sharply in recent years. Taking China's "Eleventh" Golden Week as an example, before the epidemic, there were many stores every day during the holidays.Foreign tourists come to "check in", and the operating income can double more than usual, but this year only increased by 50 %, and it is still mainly based on local customer consumption.
Nanxin Dessert Store, located on the upper and lower nine roads on the historical and cultural district of Guangzhou, also told this newspaper because it is located in the tourist district. The operating conditions of the dessert shop are directly linked to the number of tourists in the neighborhood.The epidemic is distributed in a point. After the "Eleventh" Golden Week, the business status of the store was once again affected.
Under the state of normal epidemic control, the uncertainty of the catering industry is prominent again.Since the beginning of this year, in order to promote the recovery and development of catering and other industries, China has introduced a series of bailout policies, including incorporating seven major industries such as accommodation and catering into the scope of the full refund of VAT tax reserves.Continue to implement the policy of stabilizing the job of unemployment insurance. In addition, the governments of many places also provide funding subsidies to units that suspend food and drinking, and have issued multiple rounds of consumer coupons to stimulate residents' consumption.
The pace of adjustment of the catering industry discusses the new business model
Some enterprises adjust the pace and explore new business models.In the 2021 annual report of Guangzhou Restaurant in Guangzhou, Guangzhou Restaurant was proposed to respond to the impact of the epidemic. In 2022, various measures will be taken, including accelerating the research and development of new categories, launching holiday special packages and seasonal limited dishes, developing pots, quick -frozen dishes and other prefabricated prefabricated productionVegetable products, etc.
But for small and medium -sized catering companies with limited cash flow, the road to transformation is still faltering.An industry insider analyzed this newspaper that the pessimistic expectations of the economy directly affect the consumer market. At this stage, the people's consumption power is generally weakened. The restoration of the business with good business is only part.Multiple pressures such as rent, labor costs, and insufficient cash flow exist for a long time.
The industry insiders also pointed out that Chinese officials have affirmed "insisting on dynamic clearance and shaking" in the 20th National Congress of the Communist Party of China. For the catering, tourism and other industries, it also meansIt will continue to face an uncertain market environment, and the industry differentiation will be more serious.
How to show their magical powers, to maximize the improvement of cash flow and turnover in the post -epidemic era, it will be a topic that the catering industry will continue to face next.
"I don't know how long I can support ..." Speaking of the future, the owner of a small noodle restaurant in Guangzhou looks helpless.
