The "sauce latte" launched by the Chinese liquor brand Moutai and the coffee chain brand Ruixing has a warm response, and it is expected that most stores will be sold out this week.Rui Xing said that it has been urgently purchased by Flying Moutai wine replenishment, and said that the product will be sold in the future for a long time.
The official Weibo of Ruixing Coffee issued the "Sauce Fragrant Iron Broken Pack and Replenishment Notice" on Thursday (September 7), saying that the sauce is sold on Monday (4th).Far -expected that the supply of raw materials is currently insufficient, and most stores will be sold out within this week.
Rui Xing said that it has urgently purchased a new batch of "53 -degree flying Moutai wine" from Moutai, Guizhou, and organizes suppliers for emergency production. The finished product will be urgently distributed to the store.According to the product introduction, sauce latte uses a 53 -degree white wine with a 53 -degree white wine flavor and thick milk, not directly adding Moutai wine.
However, due to the need for the improvement of production capacity efficiency, Ruixing is expected to make up for two rounds: the first round is expected to start on the 10th, and some cities' stores will be restored to supply;Stores have resumed supply one after another.
In addition, Ruixing also mentioned that Sauce Nattari is a strategic -level long -term single product jointly launched by Ruixing Coffee and Moutai in Guizhou, which will be sold for a long time to meet everyone's needs.
According to previous reports, the sauce is priced at 38 yuan (RMB, the same, the same, about 7 S $ 7), the second price of the second price of the coupon is 19 yuan a cup, and the sales on the first day of listing exceeded 100 million yuan.The sales volume also exceeded 5.42 million cups, refreshing Ruixing's single product record.
