After the coffee chain brand Ruixing launched the coffee brushing social network containing Maotai, it is reported that the Chinese liquor brand Maotai will also launch Moutai chocolate.
The Securities Times Monday (September 4) quoted people familiar with the matter and revealed that Moutai chocolate is about to be launched.The report also said that in this speculation, Moutai ice cream, coffee, chocolate, etc. in the future, or become a business branch of Maotai with a unified lineup.The branch will be distinguished into different price bands and different products according to the different audiences, as a starting point to reach young consumers.
The news that Moutai chocolate is about to launch. On Tuesday (September 5), it is on the Weibo hot search list.Some netizens said: "In order to cater to young people, Moutai has produced many strange products, ice cream, chocolate, coffee. He obviously has so good profits, and he has to please the crowd that does not belong to him.. "Some netizens joked:" Moutai: young people don't drink, then I think of ways to integrate into young people! "
Reuters Reuters and Zhongxin Jingwei reported that Moutai and Rui Xing launched on Monday"Sauce Nattar", known as "each cup contains Guizhou Maotai wine", quickly attracts consumers, and takeaway and self -pickup orders are lined up.
A consumer in Beijing said that the coffee that can usually drink for 10 minutes now prompts that it takes an hour to make it.On social networks, the topics of sauce latte also appeared on Weibo hot search and Douyin hot list.
However, the popularity of this coffee has also triggered the topic of drunk driving after drinking.Ruixing's official WeChat Mini Program customer service responded that the sauce is 53 -degree of Guizhou Maotai wine with the sauce. The alcohol content is less than 0.5 degrees, but it is not recommended to drink minor, pregnant women, drivers, alcohol allergies.
