Reuters Reuters and Sino -Singapore Jingwei reports, priced at 38 yuan (RMB, the same below, 7 S $ 7) sauce latte, the first day of sale is discounted to 19 yuan, and it is called "everyA cup contains Guizhou Maotai wine. "
Once launched, the sauce latte quickly boarded the Weibo hot search, and the takeaway and the self -pickup orders were lined up.A consumer in Beijing said that the coffee that can usually drink for 10 minutes now prompts one hour to make it.
Introduction of Ruixing Coffee, sauce latte uses white wine flavor thick milk, including 53 degrees of Guizhou Maotai wine, the alcohol content is less than 0.5%.However, Ruixing customer service also said that minors, pregnant women, drivers and alcohol allergies are not recommended.
The staff of the legal department of the Beijing Traffic Management Bureau also suggested that consumers should not drive after drinking alcoholic drinks. The alcohol content in the blood exceeds 20 mg/100 ml and is identified as drinking and driving.
As Chinese consumption slows down, Guizhou Maotai has been looking for ways to attract young users. Last year, a liquor ice cream was launched.
Zhu Danpeng, a Chinese food industry analyst, said that the cooperation is likely to benefit the two brands.
He said, Moutai and Ruixing are the leading companies in the Chinese liquor and coffee industry, "on the one hand, Moutai accelerates the youth of the brand through cooperation with Ruixing; on the other hand, Ruixing cooperates with Moutai to cooperate with MoutaiIt also helps improve its comprehensive strength and brand tone in the coffee industry. "
