(Beijing Comprehensive News) Chinese liquor brand Moutai and coffee chain brand Ruixing cooperated to launch alcohol -containing coffee "sauce latte" to aim at young consumer groups.
Comprehensive Reuters and Sino -Singapore Jingwei reports, priced at 38 yuan (RMB, the same below, 7 S $ 7) sauce latte, on Monday (September 4) at half price of 19 yuan, known as "every eachA cup contains Guizhou Maotai wine ", which quickly attracts consumers, and takeaway and self -pickup are lined up.
A consumer in Beijing said that the coffee that can usually drink for 10 minutes now prompts one hour to make it.On social networks, the topics of sauce latte also appeared on Weibo hot search and Douyin hot list.
However, the popularity of this coffee has also triggered the topic of drunk driving after drinking.Ruixing's official WeChat Mini Program customer service responded that the sauce is 53 -degree of Guizhou Maotai wine with the sauce. The alcohol content is less than 0.5 degrees, but it is not recommended to drink minor, pregnant women, drivers, alcohol allergies.
Moutai wine is usually used for business banquets, but Moutai, Guizhou, has always hoped to attract young users. Last year, white wine ice cream was launched.
