Early Shanghai Sheng Paper
Chen Jing
Please help my son to cheer today!
In the past two weeks, it is not a alarm clock that wake me up every day, but the ticket information sent by friends A.My condition reflects the link she sent, enter the event page, and press the pumping key next to the name of a player.
This son is not a child of A, but the young artist she is obsessed with in a draft show.After the little artist debuted through the show, A paid attention to his schedule and activities like an old mother: the new song played for the new songs he published, and helped him to participate in the promotion.Recently, the little artist has signed up for a large -scale event. Whether he can appear on the stage depends on the popularity of fans.In order to help his son fight for the opportunity to appear, A mobilizes his relatives and friends to vote for him every day.
The voting task sounds simple, but it is not easy to do.You can get the right to vote once a day login on the event page. Invite friends to join again, you can vote more, and you can earn one more vote on the social platform.She joined the MLM organization, and she said helplessly: We have no choice for fans. We can only go according to capital rules to win a few more lenses for children and let more people see him.
In the first few weeks of Shanghai, I felt the ubiquitous fan economy in all directions.The advertising light box in the shopping mall and subway station has a large poster that is a large poster of a star to celebrate or refueling from time to time, although the faces and names on the poster are often unheard of.When walking in the financial district, the eye -catching congratulatory congratulatory congratulations on the glass curtain wall of the street to congratulate XXX in the XX selection.Listening to my friends, there will be fans who throw hundreds of thousands of yuan to hold a special show for artists on the Bund.
The mother -in -law powder like A with a stable income is the main force for such activities.In addition to raising funds and propaganda, they will also buy a large number of products endorsed by artists, so that the brand has confidence in his ability to bring goods.Those student fans who are shy but more time will make publicity, increase interactive data for artists on social platforms, and even control negative evaluations.From the first line of traffic stars to the eighteenth -line artist, there are almost such a tight and clear fan group behind it.
The fan economy has a long time in Japan and South Korea with many idol groups. The 2005 phenomenal draft competition super female voice allowed this business model to land in China, and idol trainees and Korean draft programs such as 101 were introduced to China two years ago and made a big big.After successful, this emerging market showed geometric growth.The major platform draft programs are endless. Every few months, a number of small fresh meat has entered the market. They have not yet won the masterpieces, and they already have a group of fans who have witnessed his debut and are willing to spend for him.
This fan economy chain is mainly driven by young women in first -tier cities.Entertainment interactive platform Owhat's idol industry and fan economic white paper published earlier this year show that of consumer fans willing to spend money for idols, nearly 9 Chengdu is a woman, which is mainly concentrated in Jiangsu, Zhejiang and Shanghai, which is more economically developed, Beijing and Guangzhou.They were mostly born between 1995 and 2001.
This group of young girls who are 20 to 30 years old account for not a large proportion of the overall population, but China's huge population base allows this niche market to make its scale.The survey shows that 36 % of the star chasers are willing to spend 100 yuan (RMB, the same below, about S $ 20) to 500 yuan per month, and the annual market size is as high as 90 billion yuan.
Some analysts believe that the fan economy belongs to her economic concept, reflecting the improvement of women's economic status in recent years.The pressure from work and society has made stars one of the channels for urban women to avoid the world and send love: project the lack of emotions in reality on the celebrities, fantasize that it becomes the other party's girlfriend or even mother, and obtain and obtain and get the artist's progress.The sense of accomplishment of idols for the same way.A admits that the star chasing alleviates her single anxiety to a certain extent, anyway, the man in reality is not as good as my idol.
Combined with the business model of the Internet, big data and MLM concepts, the fast -moving idols are packaged into products on the assembly line, and fans' love for their love into traffic and sales.Such a model seems to be a profit, but the fake phenomenon such as the handling of the box office also reflects the foam of the industry.Some minors caused liabilities due to star chasing consumption, causing public opinion to call for the prohibition of primary and secondary school students to participate in star -chasing organizations.
Compared with European and American, Japanese and Korean stars, there is a significant gap in Chinese traffic stars in terms of works and capabilities, which also makes the sustainable development of the fan economy facing challenges.A batch of post -waves constantly strikes. How do the former waves continue to absorb new fans and how can they consolidate old fans?When fans are tired of the business manipulation behind the stars, will they no longer want to generate electricity for love?
I asked A, how long will her enthusiasm for her son last?She thought about it and said: I don't know, I may like it for many years, or I may suddenly lsquo; take off the powder rsquo;Just be a dream that wakes up at any time, at least a happy dream.
