Chinese automobile company BYD's tram sales in the last quarter of 2023 surpassed the US giant Tesla and became the world's largest pure electric vehicle manufacturer.
According to Reuters, Tesla announced on Tuesday, US time (January 2) that the delivery of 484,550 vehicles in the fourth quarter of 2023 exceeded the sales volume estimated by analysts, but it was still lower than the same season.The 5206,409 pure electric vehicles sold, and BYD took the first global challenge.
For the whole year, the Tesla pure tram delivered 1.8 million units in 2023, which was higher than 157 million vehicles higher than BYD.But BYD's annual sales growth rate is much higher than the growth rate of Tesla's 35%.Coupled with plug -in hybrid cars, BYD's total sales at home and abroad in 2023 were 3.02 million.
The changes in the ranking highlight China's increasing influence in the global automotive market.Experts predict that BYD will continue to lead Tesla in terms of sales in 2024 with its cost -effectiveness, sales network and production capacity advantages.Zhang Xiang, director of the International Cooperation Research Center of Vodafa Digital Automobile, was analyzed during an interview with Lianhe Zaobao that BYD is more cost -effective and has many product lines to cover various income people; Tesla is high -end, and there are not many models.He said, "As long as Tesla has not launched models priced below 200,000, BYD's leading trend will not change."
BYD is also the world's second largest power battery supplier.The battery can "produce and sell" , which is the industrial chain capacity that other car companies do not have.
In addition, BYD has more than 4,000 distribution outlets in China. This sales network that has penetrated into third and fourth -tier cities has also promoted the sales of BYD cars.First Financial quoted people familiar with the matter reported that BYD will throw 2 billion yuan (RMB, Same as S $ 374 million) to reward its dealers.For stores that complete sales targets, BYD will be distributed in accordance with the standard of 666 yuan per car.It is reported that most BYD nationwide stores have completed sales tasks.
Experts: BYD must go to overseas markets
Zhang Xiang pointed out that BYD's growth and new energy vehicles have become the mainstream of the Chinese market, but the current overcapacity of the Chinese market is serious. In 2024, the price war and knockout will continue. Chinese car companies, including BYD, must continue.Go to the international market.
BYD sold 242,765 vehicles in overseas markets in 2023, accounting for only 8%of total sales, which is both potential and challenge.Bloomberg commented that BYD is still well known compared to Tesla, but it is accelerating overseas.In July 2022, BYD overseas sales accounted for only 2%of its monthly sales; by December 2023, this number had become 10%.BYD PR has also revealed that the company's number of dealers in Europe will reach 200 at the end of 2023.
In 2023, the export volume of Chinese automobiles is expected to exceed Japan to become the world's number one, and new energy vehicles are the core growth points of exports.Zhang Xiang said that despite the implementation of trade restrictions in Europe and the United States, new energy vehicles are the world trend, and Chinese car companies are still very large.