The new version of Douyin's "Healthy Division" of Douyin Punishment on Wednesday (January 3) officially took effect. On the first day, a total of 303 anchors were closed to collect gifts.
According to the "Douyin Group" WeChat public account on Wednesday, the punishment is effective on the first day of the penalty. Nearly 5,000 anchors have been reduced live broadcast recommendation, limited functions, and even permanent recycling live broadcast permissions. Among them, 303 anchors have been closed to collect gifts.EssenceIn addition, 27,500 anchors applied for professional or high -quality anchors.
The "Health Division" system began trial operation in September 2023. The platform is based on the anchor's daily live broadcast behavior "health score", and the account number is fixed according to the score value.Long -term management measures.
According to Douyin, the initial score of "health score" is 100 points, and one to eight points is reduced by one to eight points in violation of regulations. Anchors applied for professional or high -quality anchors can get up to 120 points of initial scores.The deduction is determined by the degree of violations, the level of the anchor and the influence. Under the same violation of the rules, the number of fans or the higher the number of viewers in the live broadcast room will be deducted by an additional one to five points.
Under the constraints of this system, anchors with a total score of less than 70 will be reduced and the number of PK times in a single day will be reduced.20 points, on the basis of this, it will also lose gift income function, and 0 points anchors will be permanently recovered live broadcast permissions.
According to the IT home report, before the implementation of the Douyin's "health score" system, the live broadcast management is mainly punished by a single penalty, and a one -time warning, interrupt, and temporary recovery of live broadcast permissions are performed according to the content of illegal content.wait.At present, the live broadcast room inspections are the long -term performance of the anchors. If there are too many violations, it will lose live broadcast revenue.
The online anchor "Three Thousand Brother" died after drinking PK in the live broadcast last June, causing the public to pay attention to the standardized live broadcast behavior.Some public opinion believes that webcasting cannot only have a flow of traffic. It is necessary to strictly regulate such a "ruthless PK" that is brave and ruthless and encouraging the breath, and the Internet is clear.
