China Financial Technology Giant Ant Group will establish a comprehensive strategic partnership with NBA China. The NBA video content will also land on the Alipay platform under the Ant Group for the first time.
According to the "Ant Group" WeChat public account on Tuesday (February 21), the NBA China and Ant Group jointly announced the above news on Tuesday.The Ant Group said that through this cooperative relationship, the two parties will launch the NBA living number content matrix within the Alipay. Among them, the NBA channel has been officially launched on February 15th, and the Internet experts and content creators signed by the NBA China are carried out on February 15th.The content is two, and the NBA, commercial partners and the majority of fans are connected to Alipay.
NBA China also reached a cooperation with the whale of Ant Group.Since last year, the NBA has launched the Spring Festival theme digital collection in China with the scientific and technological services of Ant Group.In the future, the two sides will also explore the number of real interaction innovations starting with digital collections as the starting point, and release multi -modal digital collections to fans.
NBA China President Ma Xiaofei said that the NBA is a professional sports alliance that is willing to embrace innovation technology. It has a common vision with the Ant Group.Come rich and high -quality content services and consumer experience."We hope that through this cooperation, fans can more conveniently experience the wonderful and passion of the NBA, and make more consumers love basketball."
The chief technology officer of Ant Group, Alipay (China) Ni Xingjun, chairman of Network Technology Co., Ltd., said that the two sides will also cooperate and explore with the NBAs in the field of service industry's digital innovation model, bilateral joint operations, real interaction innovation and other fields through the ability of Ant Group's technology and platform capabilities.Create a youthful digital interactive platform for Chinese NBA fans to experience the new gameplay and services of sports interaction in the digital era.
NBA is the most popular international professional sports alliance in China, with 170 million fans on social media platforms.However, in October 2019, after the then general manager of the Houston Rockets, Daryl Morey published a post that supported the Hong Kong Revision Campaign on Twitter, the cooperative relationship between the NBA and China Broadcasting Corporation CCTV broke down. The NBA competitionIt was banned for 18 months in China until March last year.
