Northern Remember
The latest statistics from China show that the first time in the Chinese population has shrunk for the first time in 2022, marking the "China's largest gray rhino" in people in recent years -the era of negative population growth.At the same time, the contribution rate of final consumption expenditure to economic growth in 2022 was almost cut, from the original 65 % to 32.8 %.Both information contains alarm clock worthy of attention.
The shrinking population announced that China has enjoyed the no longer the demographic dividend, and it will have a series of impacts on China's market and industrial structure. Long -term challenges will be more tricky than economic growth that has slowed down a year.Aging has become the basic national conditions of China. Whether China can escape "not rich first" is still unknown.Who will bear the result?The generation of generations that are entering the society is the first.
The group born from 1995 to 2009 is a young man who is still studying at the current 20 -year -olds, with a scale of about 260 million, accounting for nearly 20 % of the total proportion of China's population.What kind of future is the future and how will they deal with?
At present, the situation is not very optimistic.Gen Z's growth in China's economy has developed rapidly, and its national strength has risen the fastest. At this moment, many of them are concerned that future life will not necessarily be better.Some young people are tired before they really start struggling for life.
International Management Consulting Company Aowei Consulting recently announced a report on Chinese consumers, reflecting that although China ’s ages generally evaluate the economic prospects in 2023, it has drawn positive maps for China's consumer recovery in 2023.
However, this survey of 4,000 consumers also shows that the optimism of all ages is not as good as five years ago.Among them, the long -term economic outlook for China has the most pessimistic.In second -tier cities in China, nearly 70 % of the Section of Employment was worried, and nearly 60 % were not optimistic about the continued improvement of living standards.
The results of this consumer investigation echo the reality of the official statistics of Chinese officials.According to the number of the National Bureau of Statistics, since March 2022, the survey rate of Chinese youths (16 to 24) has been over 16%higher, and in July, it has reached a record level of 19.9%. The actual number may be higher than this.Essence
The environment where China Z is located, a fundamental characteristic is that the Chinese economy is slowing down, and the annual speed of the per capita disposable income slows down.However, everyone is used to the material life that has been rising for many years, so it has even more intensive the already very severe resource competition and social competition.In terms of learning, employment, income, consumption, finding marriage objects, buying a house, and even in all aspects of the training of the next generation, they are facing fierce competition and competition.
Young people's dissatisfaction with the pressure of competition has previously signals.For example, in the past two or three years, the buzzwords of Chinese society have "lying flat" and then "lying", and then "45 degrees of life", which clearly reflects the helplessness and indirect resistance of the young generation.
In the market analysis of general impressions and international luxury brands, young Chinese are the fierce consumer forces, but this picture has quietly become complicated.Some reports in China have recently showed that after the three -year epidemic, many young people are no longer the "brave moonlight", but instead turn to join the money for the money, which has become a "love to save money". In 2022The contribution rate is believed to be related to this.
China's generations have begun to calculate carefully and spend money carefully. The reason is also easy to understand -money is becoming more and more difficult to make, and money needs to be used to prevent the risk of the future.After freedom, retire early, there is no need to "roll" with others.
On the other hand, the national governance methods that Chinese youths have experienced under the epidemic, including their control measures and rapidly opening up, will inevitably control their confidence in the future.There are not many open sociology investigations in this area. Everyone can only speculate based on intuitive feelings or cases, or elaborate on the outbreak of college students from many cities in late November.
The aforementioned Aiwei consultation survey was shortly after the closing of the Communist Party of China in October last year. At that time, China had not changed the clearance policy and had not occurred in a large area.If the survey was conducted at the end of December, the interviewees, including Gen Z, confidence in the future will be higher or lower, and everyone can only judge themselves.
The situation of generations Z and their confidence in the future is a microcosm of China's development under the turning point of the times.
For young people who lack family background and are not enough, their response methods include reducing desire, "lying" or "moisturizing" abroad.From the perspective of the government, the official has shifted from volume to quality, just as the Chinese economy needs to transform to high quality, China's population quality must also be improved to support the continuous high -speed growth of the economy.Some scholars have suggested that China must move from a large population to a human resources country.
However, this sentence sounds, for the generation of Z, who still has to face a long career, do not know whether it is comforting or another pressure.I used to talk to a college graduate who wanted to "moisturize". He claimed to have a self -knowledge, and thought that if he stayed in China, "it is not the other people ... in China, it seems like a cleaner, I can't wait to have a doctorate degree."
The educational anxiety and internal dilemma he described made me quite touched.In addition to GDP and "bigger and stronger", can the Chinese people form more spiritual pursuits to obtain respect and self -realization; if there are other sources of government governing legitimacy with the indicators of economy as a standard?With the economic slowdown, this big country can have more diverse and lively personal spiritual coordinates. Otherwise, the inner roll will eventually be unavoidable, and the road will become narrower and narrower.
