Research Report pointed out that the top 100 housing companies in China fell 34.4%year -on -year in November this year.Essence
According to the Daily Economic News report, many institutions such as the Central Finger Research Institute, Kri Rui, and Yihan Think Tank announced on November 30 the sales performance of housing companies from January to November, 2022.According to statistics from the China Finger Research Institute, the total sales of the top 100 housing companies in China were 6726.8 billion yuan (RMB, the same below, about S $ 1294.9 billion), a year -on -year decrease of 42.1%;34.4%, a decrease of 4.9%month -on -month.
Among the first three heads of the first three heads, Country Garden completed the sales of 437.35 billion yuan, Poly developed 400.1 billion yuan, and Vanke was 376.7 billion yuan. The gap between the first three Jia was relatively balanced, from 22 billion to 38 billion yuanIn the middle, the third place Vanke and the fourth Greentown China opened the gap of nearly 100 billion yuan.
The report pointed out that, overall, the sales of more than 100 billion yuan in sales in the first November of this year, a total of 16 in the same period last year;51.The sales of the top 100 housing companies were 468.889 billion yuan, and the sales area of equity was 30,000 49.3 square meters, a year -on -year decrease of 45.6%and 49.9%, respectively.
In addition, the sales growth rate of housing companies in each camp has declined.Among them, the average sales value of the top ten housing companies was 278.39 billion yuan, a decrease of 34.8%from the previous year; the average sales value of the top 11 to 30 real estate companies was 911.9 billion yuan, a decrease of 47.2%from the previous year;The average sales value of 51 to 100 real estate companies was 46.10 billion yuan and 23.94 billion yuan, respectively, a year -on -year decrease of 51.1%and 42.3%, respectively.
Although more and more housing companies no longer increase sales goals and change from the pursuit of scale to steady development, from the perspective of 15 typical housing companies that announced their sales goals, the goal in the first November this year is completed.The average rate was 65.4%, which was far lower than 85.7%of the same period last year, and the pressure to complete the annual performance goals was greater.
Liu Shui, the person in charge of the enterprise and business department of the China Finger Research Institute, analyzed in the interview that the sales were mainly affected by the demand -side policy. The recent demand -side policy has maintained stability, and the demand has changed less. Therefore, from January to November NovemberThe decline is not much narrowed.
In response to how real estate companies seize the final "grab harvest" opportunity, Liu Shui believes that first of all, we must seize the opportunity of urban rotation to accelerate marketing. In the near future, the policy of supporting real estate is frequent. The market expects to change.To focus on the timing and active marketing, especially the first and second -tier hot cities, enterprises must grasp the opportunities of urban rotation and increase marketing; second, create hot -selling projects to promote marketing. Under the current situation, improvement of housing demand support is relatively strong. Enterprises enterprisesYou can push the project while creating a hot -selling real estate.
