As the founding brand faces competition and has fallen into many controversy, Zhong Yan, chairman and general manager of Nongfu Shanquan, may lose the throne of China's richest man who has maintained for nearly three years.His wealth evaporated sharply in the past year.

Bloomberg reported that according to the Bloomberg billionaire index, as far as 2024, Zhong Yan had lost $ 13 billion (below, Sim of 17.5 billion yuan).As of Monday (July 22), his wealth was 54.8 billion US dollars, slightly higher than the founder of Pinduoduo, the online shopping platform of China.Huang Yan's wealth is $ 47.3 billion.

As the economic slowdown and the competition of emerging brands have intensified, the richest man's throne may be replaced, reflecting that the company's wanting to control the consumer economy becomes more and more complicated.

Nongfu Spring, which was listed in Hong Kong, was plagued by price wars in the field of core business in the core business. In recent monthsEssenceThis has led to nearly 20%of the company's stock price since February 1.In contrast, Pinduoduo's stock price increased by about 6%, its products were extremely cheap, and the promotion was very strong.

Bloomberg industry research consumer analysts have also mentioned several factors, including recently Hong Kong consumer regulatory agencies proposed the quality of Nongfu Spring's product quality. The reduction in consumer expenditure has led to intensified competition in the industry, and this year this yearTime of resistance due to doubts about business behavior.

Most of the wealth of Zhong Ye comes from the shares of Nongfu Spring and Pharmaceutical Enterprise Beijing Wantai Bio.