Guizhou Moutai and chocolate brand Dove will cooperate to launch wine -hearted chocolate and go public on Saturday (September 16).
Guizhou Moutai and Dove Thursday (September 14) also posted posters officially on the official Weibo official announcement that on September 16, the wine heart chocolate cooperated with Moutai.
The recent cross -border action in Moutai, Guizhou.Earlier this month, Guizhou Maotai and Ruixing Coffee launched a joint "sauce -off -latte" popularity, attracting many young consumers.According to the official Weibo of Ruixing Coffee, the sales volume of sauce with iron products exceeded 5.42 million cups on the first day, and the sales of single products exceeded 100 million yuan (RMB, the same below, about 18.69 million yuan).
Ding Xiongjun, chairman of Moutai Group, publicly stated publicly this year that Moutai, Guizhou, will increase the research and development of wine -hearted chocolate, alcoholic beverages, stick branches, soft ice and other products to establish different types, different prices and characteristics of significant characteristics.Product matrix.
According to the Sino -Singapore Jingwei report, Zhu Danpeng, vice president of the Guangdong Food Safety Promotion Association and the food industry analyst, believes that "the first wave of first waves may be onYes, but the subsequent repurchase rate and sustainability should not be too ideal. "
As for the pricing issue, Zhu Danpeng predicts that the single price of wine chocolate may exceed 20 yuan.Under the influence of nutrition management and other factors, this product may be more gift attributes, not consumer attributes.
