Not long ago, a planner friend who had helped many companies realized rapid development suddenly told me that he intends to get involved in the family office (referred to as the home office) service.I told him that a few years ago, friends who had made investment and financial management and legal services around him have devoted themselves to them. I heard that they are doing well now.But how do you intervene as a planner?A friend explained that he plans to plan from the perspective of the long -term development of the family, specialize in family education, and provide professional, forward -looking and targeted international education services.

I joked after hearing that this may also be the most concerned about many family leaders. Fear of the lack of successors. You integrate high -quality resources to provide them with privatized long -term education services and just solve their pain points.However, if you can extend from education to such business such as family culture, based on China's clan system, use the professional ability of modern home -run and global vision to strengthen the family inheritance of the family.China's household services have enlarge and carry forward another layer of home -run.

Low -key and pragmatic "Mysterious Power" is favored by

For China, households can be described as imported.Although it is said that in Chinese history, there are people and things that are very close and successful in their homes, such as Guan Zhong during the Spring and Autumn Period.As a well -known politician, Guan Zhong reigned for more than 40 years, governed Qi State to the country and the people, and assisted Qi to achieve his career.

For another example, the TV series in the Yongzheng dynasty, he has been hiding behind the scenes, making suggestions for the four grandfather.His old conspiracy was deeply impressed by the audience.As a big housekeeper behind him, Xun Sidao can be said to have a great job in the throne.

There are still many stories like this, but there are still many in Chinese history, but strictly speaking, these are not family -owned by modern significance.

Modern Home Office is not only a professional service agency, but also requires the long -term development of family assets and the intergenerational inheritance of wealth. It also represents the world or industry's top wealth.It can have a great impact on the capital market and the real economy.The most typical is the JP Morgan Chase family. Since the middle of the 18th century, it has gained phenomenon in the global financial community and its influence across the border.JPMorgan Chase's global home -run services have injecting strong motivation for the development of the family, accumulating huge wealth, and also promoting the family's continuous innovation and continuous compiling development legends.

Because of the huge influence brought about by the wealth effect of the family, in recent years, Europe, the United States, Singapore, and Hong Kong have attached great importance to this industry, and each showing magical power has attracted more people to settle in.It is understood that about 2,700 family offices are currently operated in Hong Kong, half of which are established by people with $ 50 million (about S $ 65 million) or above.

The Chinese family office is in the ascendant

The secret garden, known as the top rich, has achieved rapid development in China since the modern home office entered the room 10 years ago.According to estimates, there are currently 10,000 to 20,000 households in the world, and China accounts for about half.Originally a high -end, private, and exclusive home, why would it be popular in China?

This is the reason for the rise of China's economy.Since the reform and opening up in 1978, China's economy has developed rapidly, and in 2010, it has become the second largest economy in the world.For more than 40 years of reform and opening up, the accumulation of wealth of some Chinese has also reached unprecedented height.According to Hurun Rich 2023 China's high net worth family cash flow management report, China has 6 million yuan (RMB, about 1.1 million S $ 1.1 million) family net assets of 5.18 million households;"High net worth families" reached 2.11 million households; "ultra -high net worth families" with net assets of 100 million yuan reached 138,000 households.

On the other hand, more and more wealth families in China are aware of the value of home -run. For wealth appreciation, it is necessary to specialize in specialized services.Sexual family govern families, unite and condense strength.Not only that, in the era of globalization, in order to better cope with social changes, economic crises, and war, the family also conducts global asset allocation to distract wealth to avoid the risks of all eggs in a basket.

Due to the privacy and personalized service needs of the wealth family, the trend of centralized home management will not be too high in the future.Although there are more and more households that focus on different service needs, homes with unique competitive advantages will undoubtedly stand out.At that time, more Chinese households will no longer be far away.

The cultural significance of modern home office

Fifty Xiaotong, a Chinese sociologist who studies Chinese and Western, once proposed that "home" is the basic community of human society.In his opinion, not only the Eastern and Western families cannot be compared in emotional life, but also significantly different in terms of structure, function and existence.

As an important booster for the development of high net worth family inheritance and development,

For Eastern and Western families, although the goals are consistent, there are also great differences.First of all, from a historical point of view, because of the war factors, China's once prominent family has disappeared and has now disappeared. It is impossible to talk about the family's households.At present, Chinese enterprises and entrepreneurs are undergoing a transition from creating wealth to wealth, and they need excellent home service.In China, although the number of homes has a lot, it is very high.Essence

Secondly, the modern family office has risen, and in the era of peace and globalization, family wealth inheritance and continuity have become possible.The "home" rooted in the Chinese clan system ushered in a new development environment. It is necessary to strengthen the connection and bond between members, and inherit the development in new forms.For example, if you follow the modern economic operation methods, with the help of modern enterprise management systems, the management, services and wisdom of home -run, and the advantages of the Chinese clan system are combined.Mutual recognition, mutual assistance and cooperation between each other is a new type of economic paradigm and family development.

In the future, if you focus on the large -scale family in the clan system, it is not just a high -net -worth family, exert and condense the strength of more families, promote the development of the family in the form of a family -run, highlight the clan of the family -running clanThe characteristics can bring more impact.This may also be another layer of the Chinese family.

The author is Suzhou cultural worker