Ye Zhufeng: Mayday fans fought against the ox party, the last stubborn?

Source: China News Weekly

Author: Ye Zhufeng

Mayday fans, recently felt that IQ and feelings were "insulted".

May 5th, Mayday announced that it will return to Beijing's "Bird's Nest" (National Stadium) from the end of May to the beginning of June to conduct a total of six concerts for two weeks.The organizer announced that it will release concert tickets on three ticketing platforms such as Damai.com on May 9.

On May 9th, the fans of Mayday wiped their palms and sat in front of the computer or took out their mobile phones on time, but after the ticket was released for five seconds, about 300,000 tickets were "spike" by multiple platforms.Essence

At the same time, on many e -commerce and second -hand goods trading platforms, the ox group is selling tickets with high premiums, which is generally doubled compared to the ticket price.So weird, let hot search entries such as "Mayday grabbing tickets" and "who grabbed Mayday tickets" and "Mayday Concert" and other hot search entries continued to dominate the screen.

Mayday fans questioned the organizer to collude with the ox, and also put a ruthless words to the ox: I would rather stood at the entrance of the bird's nest, and we must not make the ox ear!

Can they succeed in contest with the ox?

Mystery -like tickets

The contradiction between fans and oxen in May of May, was planted as early as May 9th.

It is reported that Mayday has three large -scale fan groups: "Mayday", "Innocence Mayday", "Mayday Mayday", and each time in Mayday holds a concert in mainland China.Tickets for fundraising groups are referred to as "group tickets" for short.

Over the years, the "group ticket" has formed tradition. The specific ticket purchase method is that the "fan leader" in the fan group has come forward to communicate with the organizer in advance.Inside the three major fan groups, "threshold" is also set up in advance, that is, you need to pass the answer test to be qualified to buy.

According to the "Gentle Agreement" of the May Tian Fan Group and the organizer, the "group ticket" of the fan group will be bought at the original price of the ticket. Even if it cannot come to the scene for some reason, the transfer must be transferred to the original price.

On the evening of May 6, when the "group ticket" traded, the May Tian Fan Group found that a large number of "millisecond" levels appeared in the background of the platform.Synchronized the "Mayday Group Ticket Auction" product.

Is it the scalpel news that Lingtong actively involved in robbing group votes, or the organizer and the ox "Inner Ying and Outside"?Obviously, the conspiracy theory is more marketing. Members of the Mayday fan group are obviously more willing to believe in the latter, that is, the group ticket is sold to the ox due to interest problems.

In the anger, the fan group directly exposed the screenshots of the abnormal order to the Internet and reported the "Mayday Group Ticket Auction".

Finally, the group tickets of the three major fan groups were announced by the organizer that all the funds that had purchased tickets had been refunded due to the cancellation of "force majeure".It is rumored that the fans in May are because the ox is not ashamed to get angry, and reports that the fan group will conduct "illegal fund -raising".

After the group ticket was canceled, some Mayday fans believed that after the concert ticket on May 9th, he could still grab it.

But the final result is stunning: the computer browser and mobile app page of all fans under the eyelids, the ticket inventory is "not in seconds".

In this regard, Mayday fans who did not grab the ticket angrily pointed the finger at the concert host, Hua Hule.Some fans told China News Weekly: "When we fool? Does the hidden rule not understand? The organizer should not sell all the tickets, just to make the potential, and add the price to the second market,"

On May 13th, Huale made an extraordinary response: "In response to the requirements of high -priced tickets to strictly hit oxen cows in Beijing, under the strict supervision of relevant departments, our company allocated all tickets to Damai, played islands, and Du Du Island, and they played.The three official authorized ticket platforms of Cat Eye are sold publicly. This year's Mayday concert has a high popularity and a large number of tickets. Here, the organizer is willing to work hard with fans and friends, calling for resolutely resisting Yellow cow tickets and regulating the market environment. "

But the plug -in of the ox beef

Is the "chaotic" of fans who can't buy votes, is it the leading of the ox or the organizer and the ox "partnership"?

China News Weekly knows the situation from the industry insiders who perform the market. A barley network staff told China News Weekly: "Rigid speaking, it can only sayIt is difficult to have a hammer. After all, any organizer is happy to see its own projects and products that produce heat, and it is difficult to find a vote. In fact, some businesses such as sneakers, liquor, mobile phones, trendy dolls, and other businessesIt may be in private to find the "obedient" ox "to cooperate" to continue to maintain the market heat in this way. "

"But referring to the" spike "situation that occurred in the group ticket and later public purchases, I preferred that the oxen was caused by too 'rampant". Because such a concert ticket like Mayday, it is publicly public in the country.It is foreseeable that the concert will definitely be hot, and the illegal plug -in technology is also very advanced now. "

On social media, many Mayday fans shared their experience of ticket grabbing.Many people can't enter the payment interface at all, and they lose directly.Some people called on their relatives and friends to participate in the last and second half of the ticket to grab tickets. In the end, they were only lucky to pick up one.

How advanced is the ticket grabbing technology used by Ox?China News Weekly also consulted the development engineers of Internet companies such as Tencent and Alibaba.

A programmer of Tencent Cloud Computing told China News Weekly: "At present, many scarcons buying plug -in software, a little capable Internet industry programmer, can be written for a few days by themselves. The difficulty is very difficult.Low, and it started to use more than ten years ago. The ox used this software to use this software, which can be done for a few milliseconds. The human hand speed is far from reaching. "

Many programmers have proposed that the platform has no motivation to fight scalpel in terms of economic or technical perspective."The primary goal of the platform is to sell the ticket, so that it can be profitable. So whether every fan is very free and fair, or some ticket vendors sweep all the lights and then sell it. Therefore, the platform is the same. Therefore, the platform is the platform.In essence, there is no obligation to prevent people from applying orders, but if morally, it will be considered unfair. In addition, the plug -in will eventually use the platform interface. If the platform is to combat scalpel to do brush technology, it is actually costly.And there is no additional income, so there is no motivation. "

Several programmers also mentioned that if you really want to hit the ox, you can only provide the evidence chain by the platform, but it is not easy to complete the evidence chain.

"Many scalpels do ticket -grabbing business. On the one hand, you can get a lot of ID cards to open the ticket platform through some Xiao En and Xiaohui, or you can organize a large number of manpowerRobbing, no matter who grabbed, its account will be equipped with plug -ins.Even if a lot of unusual orders have been found in the background of the platform, the corresponding people who can only lock these ID cards can be chased on the ox himself.Unless, the ox with a small number of concentrated accounts for large transactions is relatively easy to lock the target.Now, many ticketing platforms can use the credit platform for payment, and the payment subject may be very scattered, so it is easy to find out abnormal orders, but it is not easy to check the scalpel."

After getting the ticket with a slightly resources, in addition to selling consumers who are willing to pay a premium, they may also transfer the ticket to the "little ox" who are offline.Since then, Xiao Yiu was sold to consumers at a premium higher than the starting price, eating a layer of difference.After turning the price, the price of the audience was finally presented in front of the audience.

"According to the provisions of Article 52, paragraph 3, paragraph 3 of the Penalty Management Punishment Law, forged, altered, resell literary performance tickets, admission vouchers, or other price tickets, vouchers, detention of more than 10 days and less than 15 days.Put a fine of 1,000 yuan (RMB, the same below, S $ 191); if the circumstances are relatively light, detained for more than 5 days and less than 10 days, and a fine of 500 yuan can be punished. ""In addition, the plug -in software of the ox grabbing ticket has the possibility of illegally building abnormal data in the computer information system, and is suspected of constituing the crime of destructing the computer information system. As far as social harm is concerned, the harmfulness of the accumulation of concert tickets is relatively low.In contrast, some well -known hospital doctors have been registered by scalpels, which greatly improves the cost and threshold of patients' medical treatment, and even endangered the health of patients and is more socially harmful. Such situations should be sentenced. "

Can people, ID cards, face recognition "three -in -one" can confront oxen?

According to the data of Meituan and Volkswagen Review Network, during the concert of the end of May and early June, the accommodation reservation in Beijing increased by about 300%compared with the same period in 2019.Among them, 5 kilometers around the "Bird's Nest" rose by 2400%.Many voices believe that such "peripheral data" also confirms that the heat has continued to rise, which has led to the continued strong fare of oxen.

On the other hand, the fans of Mayday, especially "Dead Loyal Fan", are firm and improperly "unjust". They firmly believe that the ox dare not over -control, and finally cause the empty field to hit the hand. The ox and the organizer, the organizer,The ticket company cannot stand it.

A Mayday fan has given up the plan to go to the bird's nest to watch the performance. He uses "stocks" to play with Chinese news weekly: "For now, if the Mayday ticket is regarded as a stock, the ox party is many parties, and our fansThe group is empty. But when it is long and short, I feel that the power of the fans is still weaker. After all, professional scalpels are closely monitoring the price trend because of "organization and discipline '.It is difficult to shake the broader market for 'retail investors' alone. All members of the fan group are firm and difficult to buy tickets without premium. In addition, as long as there are passers -by fans who are not fan group continued to buy tickets, the price cannot fall."

"Unless, the ox hoarding ticket still has a large number of unprepared hands until the concert, and the fare may be reduced. At that time"

In fact, the disgusting oxen has been stared at in all aspects.

In April of this year, the Ministry of Culture and Tourism issued a notice on further strengthening the performance market management and standardized performance market order, pointing out that the number of operating tickets for the market for the market for the performance of the performance of the performance tickets must70%; if there is a problem -speculating problem in the management of tickets or may cause adverse effects, the performance organizer and the performance of the performance tickets shall be discussed in a timely manner to urge the rectification.

From April to June, multi -departments in Beijing jointly carried out special rectification work to combat the "ox".On April 29 and May 13, on the eve of the start of the Han Hong concert and the Ren Xianqi concert, the cultural tourism, public security, cultural law enforcement and other departments jointly acted to verify the qualifications of the performance and the approval documents to arrest illegal votes.20 people.

In the industry, some concert organizers have also acted at the system and strategy level.

Earlier, Liu Ruoying's concert officially stated before starting the ticket sales, "The real -name ticket purchase and real -name system are enrolled, and no gifts are allowed to be resale." Later, because many viewers participated in the real -name purchase tickets for the first time, they learned about the real -name ticket purchase rules.Without depth ", the organizer specially opened the 12 -hour" refund period "on May 7th, which was more humane.

Because the transfer of tickets for tickets is the "window period" and "lifeline" for oxen to make money. At present, almost all the concert electronic tickets have only one chance to transfer.Officials are not allowed to be transferred, and oxen to grab tickets in advance is meaningful.

The organizer of Zhang Xinzhe's concert is "playing" the ox.Initially, Zhang Xinzhe's concert was announced to implement the "strong real name" ticket purchase rules.That is, if you want to enter the venue, you must buy the tickets, the ticket to the ID card, and the face recognition of the "three -in -one".After a period of time for the ticket sales, the organizer suddenly announced that it can be opened once, which is so angry.

On May 14th, Damai.com responded publicly to speculate in the high price of "ox", and this Mayday concert adopted a real -name purchase ticket. The real -name system was admitted.Admission.In addition, the re -transfer ticket was stopped 48 hours before the performance, and the gifts could not be transferred to the gift tickets.

Industry insiders told China News Weekly that the Mayday concert still belongs to the "pseudo -strong real name".Binding identity information and brushing your ID card, but without brushing your face, the ox is still "empty to drill"."In theory, the ox can buy the ticket with a batch of ID cards, and then bring these ID cards to the scene. Before the performance, the original ID card was given to the buyer to enter the venue, and then returned after the end."

Many people in the industry judge, vague transfer rules, and launching the "time -limited refund" model may become the mainstream normal of the future concert ticketing.