Source: Surging News

Author: Chen Liangfei

I am a Chinese domestic TV drama enthusiast.

The Daming Dynasty 1566 is a domestic TV series I like.Among them, a plot impressed me.

After drying the eunuch Feng Bao, the eunuch of the East Factory in the snow for a long time, Si Li Jian's palm of the eunuch Lu Fang said to him a very philosophical words: "" "Think about being an official"! What is "thinking"?"Thinking" is 'Thinking, thinking back, and changing'! You can avoid the danger when you know the danger.I have a chance to come down, look at it slowly, and think slowly, where I was wrong before, what should I do in the future, this is called "Si Chang"! "

This can be regarded as an official philosophy or the governance of a city.

Several friends of Zibo have recently asked me the same question: Why did we suddenly "fire" in Zibo.

Zibo is not only "fire", but also "fiery". "Fire" may be overwhelmed by local officials.This may be the "symptoms" of this era.

At this moment, I remembered the "thinking" theory of dangerous, retreating, and changing.Zibo, which was "burned" by the barbecue, may also need to have this "thinking".

Thinking

A city that has been highly "followed" is also a "dangerous" city.The "danger" mentioned here means that everything about it may be amplified, overwhelmed, and over -interpreted.

Recently, the remark fermentation and controversy of the Zibo Municipal Party Secretary "Welcome to the Peking University Student May Day" is a typical case.

This information is a "invitation" more than a month ago. It was "dug" by the media after Zibo was completely popular.

On March 2, the local official media of Zibo published an article entitled by the Secretary of Zibo Municipal Party Committee Ma Xiaolei to send a sincere invitation article to Peking University and Tsinghua students.

The article wrote that on March 1st, Zibo City participated in the spring of 2023 "Shandong -Famous School Talent Passing through traffic" Beijing station citations.To give a sincere invitation to the majority of students, we look forward to more young talents to embrace Zibo and build dreams in Zibo.Ma Xiaolei enthusiastically said that during the "May 1st" period this year, Zibo will implement the scenic spot and designated hotels for the school students at Peking University and Tsinghua University. Welcome everyone to listen to Shao Le, visit Cuju, and Pin Lu.

40 days later, this "news" was only concerned by the media and caused a huge "network controversy".Some netizens questioned that Zibo had academic degree discrimination; some netizens said that Zibo only welcomed Qingbei students?

This is an unbearable city that is "excessive exposure".At least in this matter, Zibo is full of grievances, but where to find a place to say?

First, the location of the municipal party secretary issued the above invitation was at Peking University, Tsinghua University, and in the context of urban promotion and the preaching of youth talent policies.This is a basic etiquette like a person who goes to someone else's house and invites others.What's more, Qilu Di is known as a good guest.

Second, the secretary of the Municipal Party Committee issued the above invitation on March 1 this year.At that time, the Zibo barbecue thermal heat was only "Xiaohe is only exposed to sharp horns."At this time, Qingbei students may not be interested in this industrial city in central Shandong.Inviting Qingbei students to go to Zibo to go and see with the conditions of friendly conditions. It can be regarded as a proper way to "warm the heart" about the city.

Any discourse must be placed under the specific space -time environment. It is dangerous to analyze from the specific context.

Zibo is "dangerous" because under the current "heat", everything about Zibo will be over -examined.

Under the heat, Zibo should pay special attention to the "excessive attention" of public opinion on its business environment.

Recently, some netizens shared that they bought a box of pot cake at the price of 20 yuan/box in Zibo. It was not until the next day that the normal price of the pot cake was about 6 yuan;Because, prevent customers from ordering independently, most of the ingredients are not fresh, and the taste is not good; some netizens have exposed the hotel that is more than 500 yuan/night in Zibo, the actual price is only 170 yuan/night ...

Under

"Famous", consumption is too concentrated, and issues such as food safety and price management will inevitably appear one after another, and it is gradually consuming netizens' longing and favorability for Zibo.Although the Municipal Supervision Bureau comes out in time to deal with and solve it, and many Zibo enthusiastic netizens have said that they want to help "refund the difference", the "big test" facing Zibo will definitely be behind.

This is the "thought" I said.

Thinking

Under such a continuous high attention, the local operators of Zibo and even foreign merchants will inevitably increase their investment in the field of Zibo catering, especially the barbecue field, and get fast.

It can be imagined that there must be many barbecue restaurants on the "road" of emergency decoration and emergency opening.

This is naturally a normal investment behavior, but it may not be "rational".A large number of previously operated barbecue shop owners must make money, and they have made a lot of money.However, the latecomers on the "road" who are still coming now may not make money, and the investment may be drifting.

Barbecue fever will definitely return to the "normal" state soon.At that time, it was already a question that the barbecue industry could retreat from the whole body.

For Zibo master, "retreat" is not to allow Zibo to return to the state before the popularity, but should think about whether the flow of people can "retreat" to other attractive people in Zibo.In the field.

"Retreat" is to better "enter".

One of them, can this gathering of people "retreat" into other Zibo cuisine outside the barbecue?

I had a trip to Zibo in the past two years.My friend, Dr. Meng, a locals in Zibo, took me to the Zibo barbecue.But that time in Zibo, I was impressed by other food in Zibo.

Dr. Meng told me that Zibo has been the capital of Qi State for a long time, so he has been very particular about food.She invited me to eat the authentic "Boshan Snapfish Soup" and also introduced the origin and allusion of this dish in detail.

Smooth fish soup is a distinctive local famous dish in Zibo. The source is in Boshan District.Locals usually the last dish is fish. The more common method is steamed, green onion or braised.When we came up, everyone was full of drinking, and the fish took a few mouthfuls to let go of "smashing the fish soup".It is actually very simple to smash the fish soup. Boil a pot of soup and remove the original onion ginger and garlic on the original fish.Vinegar, pay attention to hitting the eggs, burn it and eat it.

I also found some "jokes" about this dish on the Internet. It is very close to the spoken spread of local friends in Zibo friends and is very interesting.

It is said that two Boshan people went to Beijing on a business trip and eat at the restaurant at noon, and asked for fish.After eating, as soon as he beckoned, he called the waiter, "Triven to smash a fish soup." Beijing did not have such a way, and the waiter was covered, so he went to tell the master.As soon as the master heard it, oh, Shandong fellow came, and told the guy to spend the fish soup.On the fish soup, the soup was finished, and the two were againAs soon as I be beckoned, "guy, smash another bowl." The guy said to the kitchen, and the guests outside had to smash it again. The master heard it, oh, it was Zibo fellow, and put more pepper and more vinegar.It is said that the two guests finished drinking the soup and beckoned again, "Guide, another bowl." As soon as the master heard it, it was Boshan's villagers.On the end of the fish soup, after a while, the soup was finished, and the two beckoned again.My dad is here. "When I went out, it was his father who came to see him.

Although it is a joke, it has made me firmly remember this food a few years later.

In order to maintain the sustainable "heat" of Zibo, it is necessary to "think back": friends from foreign friends who come from afar should not only taste Zibo barbecue, but also taste more Zibo cuisine; in addition to taste food, it should also be"In -depth visit" in Zibo.

Second, can this gathered flow of people "retreat" to Zibo's rich in -depth in -depth travel journey?

We often say that Qilu's land is in the front, Lu is behind.Anyone who is familiar with history knows that Qi is a great country, the head of the five hegemony of the Spring and Autumn Period, and one of the seven heroes of the Warring States Period.When I studied history, I recited the Seven Heroes of the Warring States Period, all of which were "Qi Chuyan Han Zhao Weiqin", which may represent the original national strength.

My familiarity with Zibo does not originate from the only trip to Zibo in life, but from reading.

Zhou Zhenhe, a well -known historical geographical scientist, has a very popular little book with a very popular journey. Two of them specifically said that Zibo, who has long been the capital of Qi Guo for a long time.An article called Qi Guo unified the world, and the other is called Qin Shihuang's east tour.

If Qi Guo unified the world, a historical question was raised: If Qi Guo unified the world, will the history of China be different?The article compares the differences between the political system, economic thoughts, academic culture, religious beliefs, and customs of Qi and Qin.It can also be seen in the text that Mr. Zhou Zhenhe's feelings for Qi Wenhua.

"The strength of Qi of the Warring States Period is not the same wood. If it goes back to the Spring and Autumn Period, Qi Gonggong is not the first to live.The princes are just a manifestation of Qi cultural vitality. "Imagine that countries without strong cultural support are difficult to pride in competition.In Zibo, you can explore the historical trace of Qi culture and lament the multicultural characteristics of Chinese culture.

Because of the influence of this article, I later bought a series of books about Qi State Culture.Among them, the history and culture and art published by the Sanlian Bookstore in Hong Kong are worth reading.

Qin Shihuang's east tour is a journey of search for historians such as Zhou Zhenhe.They visited Qin Shihuang's East Tour on the East Tour on Qilu, and Zibo was an important stop.At that time, Zibo was also called Linzi.

They are going to find a spring water on the southern suburbs of Linzi.After a long time, they finally found a site in the field of Zishui under the coast of Zishui under the mountains of Zishui.In ancient times, when the spring water burst out, it meant that the harvest was looking at it.In a agricultural country, nothing is more expensive than water.

Historian stands next to the site of Shenquan, imagining a bustling scene of "70,000 households in Linzi". This Shenquan outside Linzi City must also be lively, good men and women.

Before this popularity, Zibo may be a city in an industrial city. Whether it can use this barbecue "Dongfeng" to build Zibo into a well -known cultural tourism city in the country and test the wisdom of Zibo's main administrative person.

Thinking

Excessive heat is a warning and a symptom, but it is an opportunity, a chance of a thousand years.

To what extent is Zibo's "heat"?A Hong Kong friend told me that now the media in Hong Kong are also discussing Zibo every day.

At least now, Zibo no longer needs to add "Shandong" as a geographical position.This is the effect that the propaganda investment may not be able to reach.

In the only Zibo itinerary, I remembered a sentence about the urban positioning of Zibo: Zibo is one of the most complete industrial categories in the country.The industrial categories you can imagine can be found in Zibo.

I later checked some information, the information stated: Zibo has a history of modern industrial development for more than 110 years. Among the 41 industrial industries in the country, 39 have achieved large -scale development in the local area, and the industrial system is complete.The door is complete and the supporting capabilities are strong.However, the characteristics of resource -exhausted cities, independent industrial and mining areas, and old industrial bases, the characteristics of triple cities are overwhelmed, all over the city of Zibo.

"Discovery" is the first step of change.

The popularity of barbecue will eventually retreat. How to use the "unexpected" exposure to attract the attention of domestic and international investors' attention and actual investment, it is the "thinking" of Zibo's main administrators.

The "door of thinking" in Zibo has been opened. Can you take this as an opportunity to further become a strategic emerging industry and keep more people and attract more people.It is the next key proposition to test the wisdom of Zibo.

We look forward to the new era answer sheet of Zibo.

The author is a member of the "Understanding the City" project team, the director of the Surging News Political News Department, and the director of the news department of Hong Kong, Macao and Taiwan