The influence of the traditional media in Hong Kong is everywhere, but many mainstream newspapers still sell for 20 % or more from Friday (November 1).Scholars of interviewees pointed out that in recent years, the operation of the Hong Kong News is becoming more and more difficult, and income needs to be increased through price increases, but in the long run, changes are the best way to survive the media.
Hong Kong Ming Pao and Economic Daily on Thursday (October 31) announced at their respective reports that the price was adjusted the next day, ranging from the current 10 Hong Kong dollar (S $ 1.7) to HK $ 12, an increase of 20%EssenceAnother Hong Kong Newspaper announced on Wednesday that the price was adjusted from 12 yuan to 15 yuan from Friday, an increase of 25%.
Earlier, Dongfang Daily, the largest sales volume in Hong Kong, has also announced that the price will be adjusted from HK $ 10 to HK $ 12 from October 13th, and it is said that this move is due to the global economic downturn, rising prices and production cost dramas.Increase and wait.
The last mainstream newspaper in Hong Kong was increased in 2019. At that time, a number of charging newspapers announced that the price was increased from 8 yuan to 10 yuan.
After the implementation of the Hong Kong National Security Law in 2020, the Hong Kong media ecology has changed significantly. Political positions tend to be democratic newspapers such as Apple Daily, and online media such as position news and public news.
However, a person in the Hong Kong media industry who did not want to disclose his name said in an interview with Lianhe Morning Post that in the early days of the implementation of the Hong Kong National Security Law, in addition to the pressure of local media, some foreign media have also evacuated or reduced in Hong Kong's preparation, but in recent years, Hong Kong media in recent yearsIt has gradually adapted, and some foreign media have returned to Hong Kong after the epidemic.At present, the biggest pressure facing the Hong Kong media industry is not the political field, but the problem of financial deficit, and it is necessary to find profits.
For example, he said that some of the previous Hong Kong newspapers have been submitted and there are manuscript fees. In recent years, the manuscript fee has been greatly reduced or even absent. Some newspapers have required politicians to contribute to pay.
Chen Weiqiang, a lecturer of Hong Kong University of Technology Hong Kong Specialty College, pointed out in the Lianhe Morning Post that Hong Kong's economy is not good in recent years, and the number of readers with traditional charging newspapers has decreased.reduce.Some newspapers had to increase the price and increase their income.
Chen Weiqiang believes that most of the readers of the Hong Kong newspaper are the elderly. The media increased the price more than 20 %, which may lose some readers.He pointed out that the Hong Kong traditional newspapers must require changes and find new profit methods. "Many people now like to watch videos, but the Hong Kong newspaper still focuses on traditional text reports. It rarely places resources in the video market.Essence
