Hong Kong free TV station ViuTV, which has only been opened for eight years, has launched some novel programs from time to time in recent years, such as hosting beauty shows such as beauty and mask ladies, which has caused a lot of response in the workshop.Recently, ViuTV has released another new trick, announcing that it will broadcast another beauty pageant in early September -Meili 40.

According to the official website of ViuTV, the participants of the beautiful 40s are between 35 and 50 years old. Regardless of single, married, or even mother, they can sign up for the competition.When ViuTV recruited candidates for the program in February this year, due to the different requirements for age and traditional beauty contest, it soon caused heated discussion on the Internet.

This phenomenon could not help reminding that in 1995, the free television Asian TV in Hong Kong that year, in order to grab ratings, launched the lady of Miss Asian beauty in the upper limit of age.A lady named Gong Snowflake attended at the age of 47, causing great attention from the Hong Kong media, making the viewing rate of beauty pageant rising.Although Gong Snowflake failed to rank among the top three in the end, he was so famous.

However, the Hong Kong people at that time to point the point to the election of the citizens' challenge to the age of the citizens, and more of them were curious and ridiculed.What are the "40 -way goddesses" in the entertainment industry, reflecting that Hong Kong people are more tolerant of the age of beauty pageants than before.

At the same time, it is worth pondering that as the tide of consumption of light people gradually faded back, the market has been rejected by the mainstream consumption market in the past, and it is quietly breeding in Hong Kong.

The disparity between the rich and the poor in Hong Kong society has been serious for a long time, but there are still a large number of high -income citizens.According to data from UBS, the global wealth report data showed that in 2023, Hong Kong's per capita wealth was about $ 582,000 ($ 771,100), ranking third in the world.Many Hong Kong people worked hard when they were young, accumulated a lot of wealth, and stabilized in all aspects of middle age, and began to be willing to consume.

For example, Mirror, the most popular men's group in Hong Kong, has been popular in popularity since its debut in 2018. There are hundreds of advertisements and activities and concerts ... No exaggeration to say, except for the four of the 1990s in the 1990sDa Tianwang, the Hong Kong music scene has not been so crazy for a long time.

Interestingly, Mirror is not only welcomed by young people, but also a large number of middle -aged aunts fans.Every time Mirror attended the public event, many middle -aged ladies came to support, and even crowdfunded Mirror's birthday to Mirror each year.Among them, the most familiar thing is to mention Luo Shupei, a 56 -year -old housing department this year.She is a loyal fan of Mirror member Chen Zhuoxian, and has been discovered to listen to songs to Chen Zhuoxian's event many times.

Many middle -aged women in Hong Kong chase stars, which reflect that Hong Kong society is becoming more and more equal. Many middle -aged women are successful in the workplace. If you have spare money, you can pursue the stars and find the feeling of the first love of the past.And this also reflects the huge market of middle -aged people in Hong Kong and has become a fat for various TV stations.

In fact, Hong Kong's largest free TV station TVB began to actively develop the middle -aged market two years ago, specially launched a variety show for Hong Kong people 35 or more Hong Kong people to sing a reality show in the middle -aged.Participate the "program conventional.

According to the idea of ​​TVB, many middle -aged people have pursued their own music dreams, but for life and family, they cannot realize the dream of becoming a singer when they are young.Follow the dream of the past.The positioning of the good voice of the middle -aged is "let the middle -aged people continue to dream" and let them take the last bus that chase the singing dream.

As a result, the sound of middle -aged good sound is popular as soon as it is launched.A total of two elections have been held in the past two years, and there are many people who register.The show has also set off a tide of TVB. Each time has experienced more than half a year, it has created a tortuous atmosphere. The ratings and evaluations on television and the Internet have been reported, and advertisers have obtained the huge brand effect.

A number of middle -aged amateurs who participated in the middle -aged good voice also became famous overnight because of the show. For example, Zhou Jipei, the champion of the first competition, has opened many mini signed concerts and hosted in front of the curtain; Luo Qihao in the third place;At the end of last year, a personal concert was held at the end of the VIP package priced at HK $ 2,800 (approximately $ 476) to set a record of 88 seconds.This year, he went to the stage of Zhongshan again, and the gift of enthusiastic fans alone was soft.

The other middle -aged good sounds have also successfully seized many performance activities.Each singer has a group of basic supporters. Every time they appear in business performances, they can prosper the mall and bring a considerable flow of people.

More importantly, the middle -aged good sound zero star and low cost have played the role of "small soldiers" and brought huge benefits to TVB.Among the middle -aged and good voices, the strong participants were absorbed by TVB as a member of it.Most of them already have performance experience. After a little packaging in the image, they can launch a market to hold a concert to make a lot of money for TVB.

In recent years, the problem of aging population in Hong Kong has accelerated sharply, and many people are optimistic about the silver -haired industry.However, the potential market size of middle -aged people cannot be underestimated.The development of the Hong Kong economy after the epidemic is weak, and all sectors of society are exploring how to promote the diversified economic development, thereby enhancing the overall competitiveness of Hong Kong.The official and business community can consider discovering the middle -aged market and bringing new impetus to the development of Hong Kong.