Wang Sicong, the son of the former richest man in China, Wang Sicong, on Monday (November 27), a casual outfit, appeared in a cultural tourism project signing for the Tai'an City Government of Shandong Province.

Wang Sicong, who has the nickname "Secretary of the Discipline Inspection Commission of the Entertainment Circle", often appeared in the entertainment gossip layout.Wang Sicong appeared in the local government to sign a contract, does he mean that he is going to take over in Wanda?

The signing of Tai'an Cultural Tourism Project

According to the website of the Tai'an Municipal Government, the signing ceremony of the Taishan Cultural Tourism Fitness Center project was held on Monday morning.Yang Hongtao, Secretary of the CPC Tai'an Municipal Party Committee and director of the Standing Committee of the Municipal People's Congress, attended the event and delivered a speech. Wang Sicong attended the signing event as the chairman of Beijing Huanju Business Management Co., Ltd.

According to the Chinese media previously reported, the Taishan Cultural Tourism Fitness Center project was listed as one of the 10 practicals for the people's key. The project was planned to complete the investment of 650 million yuan in 2020 (RMB, the same below, 124 million 124 millionNew Yuan).This time, Beijing Huanju is mainly involved in the transformation of the Taishan Cultural Tourism Fitness Center Stadium project.

Beijing Huanju issued relevant press releases through the WeChat account that night, and announced the on -site photos of Wang Sicong, including the picture of Yang Hongtao and Wang Sicong before the signing ceremony.

Wang Sicong (third left in the back row) attended a signing of the Tai'an City Government of Shandong Province.(Beijing Huanju WeChat account)

Beijing Huanju Press introductions that the company will take "new scenes, new gameplay, new trend" as the starting point, and take the "composite format, multiple scenes, in -depth experiences" as the means.The project is constructed into a youth force and micro -fake destinations of the project's construction of entertainment and fitness, four -seasons skiing, sports cool play, young social and parent -child science.

The press release of this contract is also the first message released by the WeChat public account registered on the 13th of last month.The second article released by the public account is also the latest news. The introduction of Beijing Huanju is "the only domestic trend entertainment and scene operation company that focuses on immersive experience."At present, the company has managed the asset size of more than 6 billion yuan, more than 70 layout projects, and exceed 100 offline stores; the format covers cultural tourism, business, experiential consumption and night entertainment.

Tianyancha APP shows that Beijing Huanju, which has not been established for less than half a year, is a company that is mainly engaged in the business service industry.Wang Sicong is chairman, president Li Xin, and executive president Ding Yi.The registered capital of the enterprise is 10 million yuan.

The information also shows that there are two shareholders in Beijing Huanju, namely Hangzhou Cup Chanzhan Business Management Co., Ltd. and Jiuyi Real Estate Development (Beijing) Co., Ltd., with a shareholding ratio of 51%and 49%, respectively.Wang Sicong is the actual controller of Hangzhou Cup, with a total shareholding ratio of 31.5%.

It seems that Wang Sicong, who had previously frustrated on the pan -entertainment track, has already started another stove, and he will marry the cultural tourism industry.

Wang Sicong repeatedly rumored rumors

After the above news was released, remarks about "Wang Sicong entered the Cultural Tourism Real Estate", "Wang Sicong's successor Wang Jianlin", "Wang Sicong wants to return to Wanda to inherit the family property" and other remarks in the market.

Some netizens also teased that Wang Sicong met with local government leaders on the same day, but he was still casual, "it is his last stubbornness."

There are rumors of Wang Sicong's succession, many Wanda Group people have decentralized indirectly.Chinese entrepreneurs quoted a official Wanda official on Thursday (30th), saying "we do not understand (signing) the situation."

Another relevant person in Wanda speculated that the above -mentioned signing of the contract has nothing to do with Wanda, and it is not considered a "succession" action. Instead, Wang Sicong's own career plan is "he originally also has an investment company."

There are also relevant sources of Wanda Group that Beijing Huanju Commercial Management has nothing to do with Wanda Group. Wang Sicong has always been busy with his own affairs, and he basically does not participate in Wanda's business.

In fact, rumors about Wang Sicong's succession Wang Jianlin have passed several rounds in the past 10 years.Wang Jianlin also responded many times in public.He said that he had talked with his son several times, but his son was not interested in his work, "it is too difficult to think that management of more than 100,000 people."

Wang Jianlin had publicly stated that he had talked with his son several times, but his son was not interested in his work.(Bloomberg file photo)

Wanda Group's industrial and commercial changes in August last year showed that Wang Sicong had withdrawn from the position of directors and proved that Wang Jianlin said nothing.

However, a series of "successor" speculation caused by Wang Sicong's signing of this contract is actually related to Wang Jianlin's "cultural tourism dream".

Wanda's cultural tourism territory and light asset transformation

Wang Jianlin, who has a grand vision for the cultural tourism industry, tried to create a huge Wanda Cultural Tourism Empire.Wanda Cultural Tourism has also become a leading company in the Chinese literature travel industry.

Wanda Cultural Travel opened the first project in Changbai Mountain in 2009, invested 23 billion yuan, and built a 21 -square -kilometer Changbai Mountain International Tourism Resort.

Wanda Cultural Tourism was the first project in Changbai Mountain.(Official website of Changbai Mountain Wanda International Tourism Resort)

From 2013 to 2017, Wanda frequently won the large order of cultural tourism projects and established Wanda Tourism City throughout China.

Before Shanghai Disney opened in 2016, the ambitious Wang Jianlin also let out: "It is necessary to make Disney's 20 years of 20 years of being profitable."

However, Wanda Group fell into a financial crisis the next year. Wanda Cultural Tourism became the first business sector to sell assets to reduce liabilities. 91%of its 13 projects sold to Sunac for 43.844 billion yuan.It was sold to R & F for 19.906 billion yuan.Wanda Cultural Tourism's travel agency business was also transferred to Tongcheng Tour.

However, Wang Jianlin, who was caught in the fund crisis, did not give up the cultural tourism industry.The sign of the "Wanda Cultural Tourism" also appeared at the Qatar World Cup last year.In August this year, Wanda Group announced that its Wanda Cultural Group was renamed Wanda Cultural Tourism Group.

Wang Jianlin also intensively inspected the cultural and tourism industry across China in the second half of this year, and talks with the local government leadership, including meeting the relevant leaders of the Datong Municipal Party Committee in the group headquarters to discuss the cooperation about the ancient city of Datong;, Peng Xuefeng Memorial Hall, Suqian City Exhibition Hall and other cultural tourism projects; and investigating projects such as Taiyuan Shuangta Park in Shanxi and Jinyuan Jinhu in Taiyuan.

Regain Wen Ji Meng and Wang JianlinPreviously, it was clear that Wanda no longer developed the strategic direction of heavy assets and comprehensively implementing light assets.Wanda Group launched the only business platform for its commercial property investment and operations in September 2020, Wanda Commercial Management.

But this game is not going smoothly.Wanda Commercial Management has submitted the prospectus four times since 2021.If it fails to hear through the Hong Kong Stock Exchange on December 28 this year, its prospectus will fail.

Wanda has recently passed a $ 600 million debt adjustment repayment plan to allow Wang Jianlin to get a trace of breathing.(Reuters)

In the gambling agreement signed by Wanda Commercial Management and investors, it is one of the conditions to complete the listing before the end of this year, otherwise it will directly face the pressure of more than 30 billion yuan in principal and interest.

Whether Wanda Commercial Management can be listed at the end of this year becomes a sword hanging on Wang Jianlin's head.The good news is that Wanda Commercial Management issued a announcement on Thursday (30th) that Wanda's $ 600 million debt adjustment plans were approved, allowing Wang Jianlin to get a chance to breathe.

Affected by the decline in the Chinese real estate market, Wang Jianlin's light asset transformation is not easy. At this timeHow much also reflects the expectations of some markets.

Some analysts believe that during the current difficult period of real estate in China, even if Wang Sicong's signing is not directly related to Wanda and the successor, the father and son may bring some confidence to the market on the same track.