The Chinese gaming industry report in the first half of this year shows that the sales revenue of China's domestic game market increased by more than 20%month -on -month. The size of the game users also reached a record high, and the market showed a recovery trend.
Comprehensive interface news and Reuters reports that Zhang Yijun, the first chairman of the China Audiovisual and Digital Publishing Association and chairman of the China Audio Union Working Committee, on Thursday (July 27) in the China International Digital Entertainment IndustryAt the conference (CDEC), the Chinese gaming industry report was released from January to June 2023 and made an interpretation.
The report shows that from January to June this year, the actual sales revenue of China's domestic game market was 144.263 billion yuan (RMB, the same below, about S $ 26.7 billion), a year -on -year decrease%, The market recovery trend is obvious.During the same period, the number of Chinese game users was 66.68 million, a year -on -year increase of 0.35%, reaching a new high in history.
Report analysis, revenue declines year -on -year, which is caused by the user's willingness and consumption power to be restored from January to April; after entering May, although market revenue has increased significantly, it still has no to offset the previous decline in the previous decline.Essence
Zhang Yijun analyzed at the meeting that according to this trend, it is expected that a strong bottom will occur in the second half of the year.He pointed out that in the background of the global gaming market as a whole, the Chinese gaming industry is gradually getting out of the trough and showing a trend.However, to cope with the challenges in the second half of the year, you need to boost the confidence of the industry.
Chinese officials had remedied the game industry from 2021 to 2022. During the period, the new game version number was not approved for nearly 8 months.This has made Chinese game users record the first time in eight years in 2022, and the sales revenue in the first half of this year is still lower than the 150.4 billion yuan in the first half of 2021 before the rectification.
In addition, in the first half of this year, the actual sales revenue of China's self -developed game domestic market in the first half of this year was 121.784 billion yuan, a year -on -year decrease of 2.25%, and a month -on -month increase of 24.5%.The actual sales revenue of research games was US $ 8.206 billion (about S $ 10.8 billion), a year -on -year decrease of 8.72%.
The report also pointed out that as the macroeconomic continues to decline, coupled with international conflicts and exchange rate fluctuations, overseas marketing costs have increased significantly.
In the field of e -sports, the actual sales revenue of the Chinese e -sports market in the first half of this year was 64.476 billion yuan, a year -on -year increase of 1.2%.This data does not include not included e -sports live broadcasts, club operations and event revenue.
Analysis of China's gaming industry report, the e -sports industry is currently out of the outbreak.The upcoming Hangzhou Asian Games will add icing on the e -sports market.
