The founder and CEO of iQiyi Gong Yu said on Wednesday (May 10) that due to factors such as tightening policy and capital tide, iQiyi has experienced a painful stage in the past few years, but the film and television industryThe hardest time has passed.
According to Sina Technology, Gong Yu delivered a speech at the iQiyi World Conference that iQiyi will insist on long -termism. The capital is very active in previous years, but now investment and returns are not value points.The work is the only value point.Secondly, we must focus on what you are good at, and do less feelings and ambitions.In addition, it is necessary to strive to grow high quality, double growth in revenue profits, the number and quality of the works continue to increase, and the growth of the horse rowing circle is no longer applicable.
For artificial intelligence, Gong Yu said that the impact of AI on the content film industry has just begun to rise. The main impact of its main impact on the film and television industry is the production production aspect, and the second is management.Through the use of technology, the content production budget is less and the cost is reduced.The film and television industry is an art creation industry. Perhaps artificial intelligence will eventually replace humans, or equivalent to human intelligence, but the film and television industry must be the last industry.Because this industry is one of the highest levels of human intelligence, so do not need to be anxious, first use the existing tools.
Earlier, iQiyi released the fourth quarter and annual financial report of 2022, with annual revenue of 29 billion yuan (RMB, the same below, about S $ 5.56 billion), and achieved the annual Non-Gaap operation for the first time.Profit of 2.2 billion yuan.
Gong Yu said in the Shipan Xinxin that the strategic goal of 2022 was "reducing cost reduction and efficiency, open source and throwing, and realizing the balance and loss of operational levels", which clearly transformed the strategy from "market share priority" to "profit -priority priority""The goal, and launched a series of measures.On the one hand, focus on the main business, cut off or shrink non -core business, and reduce unnecessary investment.
Gong Yu also said that although iQiyi has undergone huge pressure on public opinion, pressure in the industry, and the pressure of capital market, he insists on his strategy and has not shaken.
