Alibaba's cross -border e -commerce platform "Global Expressway" announced on Thursday (March 9) that this year, it will invest 100 billion won (S $ 510,000) in the Korean market this year.

According to the Yonhap News Agency, Global Expressway held a press conference in the South Korean Convention and Exhibition Center (COEX) in Jiangnan District, Seoul on Thursday, announcing that this year it will invest 100 billion won in the Korean market.

When the person in charge of the Korean market, Zhang Rui delivered a keynote speech on the same day, announced the Korean market expansion strategy included in the above content.

Zhang Rui said that the company will invest more than 100 billion won in marketing, logistics circulation and other fields this year.Global AliExpress platform has introduced quick -ups, payment and free five -day delivery services. It also has a customer service center in South Korea to continue to provide convenience for Korean consumers.

The Global AliExpress officially launched the "Aliexpress Choice" service on the same day.service.Global AliExpress also introduces Taobao selection services, allowing customers to buy a variety of women's clothing such as Y2K Millennium, comfortable and loose wind and professional clothing.

Global Sales Link entered the South Korean market in 2018. Last November opened a customer center in China, which is accelerating the deployment of the Korean market.