Hong Kong TV Broadcasting (TVB) announced that in addition to continuing cooperation with Taobao, in the future, it will also cooperate with more mainland e -commerce platforms to develop live broadcasts.
According to the report of Ming and Economics on March 9th, TVB issued an announcement saying that earlier sales of e -commerce and trade live broadcast and cargo recorded the total sales of RMB 23.5 million (about $ 4.56 million).E -commerce live broadcast provides the company with an opportunity to achieve additional value from its artists and brands.Therefore, the company will continue to cooperate with Taobao, and in the future, it will also be committed to developing similar partnerships with other e -commerce platforms of mainland China.
The Emerald East of TVB held the first e -commerce live broadcast on Taobao on March 7. From 6 pm to midnight of the day, the TVB artist's live room in Hong Kong was hosted.TVB pointed out that the total number of viewers of the 6 -hour live show exceeded 3.2 million, and the cumulative views exceeded 4.85 million.
As consumers in mainland China have widely accepted e -commerce live broadcast as shopping channels and entertainment activities, TVB expects that the demand for the artists to host live programs will continue to continue.The company also believes that the credibility of the TVB brand in mainland China will make the group a unique online distribution channel for high -value consumer goods.
