A report released by the Shanghai Representative Office of the Shanghai Trade Association on Sunday (March 5) showed that after the crown disease epidemic, Korean products fell in Chinese popularity, and few people asked.Experts suggest that Korean companies further expand online marketing channels.
According to the Yonhap News Agency, the Shanghai Representative Office of the South Korean Trade Association has conducted a two -month questionnaire survey of 1,000 consumers in China's top ten cities since December last year.The results showed that 54.5%of the respondents praised the image of Korean products. 35.5%of the respondents were not well rated, and 10%gave a business trip.Compared with the early 2020s of the epidemic, the percentage of praise fell 5 percentage points, and the proportion of differential reviews increased by 6.6 percentage points.
The proportion of Chinese consumers who bought Korean products in the past five years have been significantly reduced from 78.7%in 2020 to 43.1%in 2022.During the same period, Chinese consumers from 20 to 29 fell from 83.3%to 41.2%, and Chinese consumers from 30 to 39 were declining from 84.8%to 40.4%.The proportion of Korean commodity consumers in Shanghai and Beijing fell from 87%each to 41.3%and 40.2%, respectively, and the consumption of consumption in first -tier cities was obvious.Consumers who have purchased the main consumer products such as food, beauty, clothing, and clothing generally decrease, and the purchase experience of infant supplies, kitchenware, and pharmaceutical care products has increased compared to previous.
The report analysis states that Korean products have failed to meet the changes in China's consumption trends during the epidemic.The main reasons for Chinese consumers do not buy Korean products are in turn (35.9%), national image (34.6%), and insufficient competitiveness (33.6%).Compared with the results of the investigation in 2020, the number of interviewees who lack competition, cumbersome after -sales customer service process, and unreasonable prices have increased significantly.There are as many as 58.2%of the respondents to replace Korean products with Chinese products, and the proportion of buying European, American goods, and daily products is 17.3%, 14%, and 10.5%, respectively.
The Korean Trade Association recommends that in addition to cosmetics and food, Korean companies expand their product lines to medical and health products, infant products, kitchenware and other categories, and work hard on R & D and packaging design.Considering the popularity of online shopping on new social platforms such as Douyin, Korean companies should promote the diversification of marketing channels, rather than focusing on the three major platforms of Tmall, Taobao and Jingdong.
