In the afternoon, after Marvel returned to the Chinese cinema, is it still popular?

Some analysts believe that the return of Black Panther 2 and Ant -Man 3 means that the official relaxation of Chinese officials in film censorship.However, the box office potential of these two films in China remains to be observed.

Among them, Black Panther 2 is the fourth stage of the "Marvel Universe" (MCU). It has been released in the United States for four months in November last year.Disney+on Disney's streaming platform, the plot, reputation, and advantages and disadvantages of the movie are no longer secret.On Douban, the score of Black Panther 2 is only 5.7, which will also reduce the willingness to watch the Chinese people.

Chinese theater industry is not optimistic about the box office of these two films.The manager of the Jinan Baili Palace theater told China News Weekly earlier that he regretted arranging the largest cinema of theater to Black Panther 2."Wait, you may return that hall to the wandering earth 2 on the 8th."

Marvel may be a symbol of Black Panther 2 as a symbol of returning to China and being released simultaneously with the United States.The fifth stage of Ant -Man 3 is the real return.

However, the aforementioned manager Dong also has a reservation of the box office of Ant -Man 3 because the Jedi counterattack of Chinese ping -pong will also be released on the same scale on the same day of Ant -Man 3.

"Our eight halls can give it (Ant -Man 3) two are good, or it may not be given, then to see the situation."

Someone launched a vote on Weibo, allowing netizens to evaluate the performance of Marvel movies in the past three years.As of the afternoon of Wednesday (February 8), 8,000 of about 20,000 netizens believed that Marvel movies were "not as good as before, and the fourth stage was going downhill.""; Only 3,500 people said that they were" still hardcore Marvel, and basically watched each one. "

Weibo big V "bottle fireworks" also said on Tuesday that Marvel in the Avengers: After the Final Battle (Avengers 4), there are only two movies, one is "noisy noise, noise, wisdom, and wisdom."Children's films", such as Thor 4, Qi Qi Spider -Man 2; the other is "although trying to be serious, but because the plot is weak and the characters are thin, they can't afford the ambitions."Essence

Hollywood movies "Anti -fever"

The overall performance of Hollywood movies in the Chinese market in recent years is inferior to the Chinese market, and it is gradually getting out of the Chinese market.The reason for this trend is that the Chinese market and Hollywood movies are no longer "going to two -way".

On the one hand, because of the epidemic and other reasons, in recent years, the overall sluggish Chinese film market, it is more difficult to enter overseas films.On the other hand, under the increasingly sharp contradictions between Chinese and Western ideology, Hollywood movies are facing more stringent review to enter China.

According to the data released by the National Film Bureau of China last year, Chinese domestic films accounted for 85 % of the national total box office revenue in 2021. This ratio was 64 % and 58 % in 2019 and 2016, respectively.In other words, as China has increased its release of domestic films, the share of overseas films in the Chinese market has gradually declined.

As Hollywood movies are absent, some of the Chinese film industry has appeared in some good reputation works in recent years, and made breakthroughs in different types of films.For example, the Wandering Earth 2 released by the Spring Festival this year cannot compete with Hollywood science fiction films, but it has also created a new world and seized the box office that originally belonged to Hollywood.

In the Disney movie that entered China last year, the Avatar 2 and Jurassic World 3 performed well. Both the box office of these two movies exceeded 1 billion yuan (the same below, the same is about 195 million new new new.Yuan), compared with the 4 billion yuan of the water gate bridge of the Chinese domestic film Changjin Lake, and the 3.1 billion yuan box office of the lone moon, it is still far from.

Chinese director Zhang Yimou said on January 18 in the roadshow event of the movie Man Jianghong that Chinese audiences "are no longer like 10 years or 20 years ago, they are so rushing to Hollywood blockbusters and are so fascinated by American popular culture."

It is not just Chinese audiences

In fact, when the Marvel universe enters the fifth stage, the reputation and box office income of Marvel Movies in China is also declining.

On the forum website Quora or social media Reddit, there are many netizens who criticize Marvel movies.Some netizens believe that Marvel draws epic and successful endings in the Avengers 4.But after that, Marvel's new characters and new movies just changed their roles to tell the same story, and there were no elements that could bring enthusiasm and surprise to the audience.

Russell Murray, Russell Murray, announced on the movie and comic information website cbr.com.Cut.

Data show that the third stage of the Marvel universe has received the most positive evaluation, with an average score of 89 points, and the average score of the fourth stage of Marvel is the lowest, only 75 points, which means the film critic is right.The evaluation of the fourth stage of movies is basically negative.

The data of another film review website Metacritic also shows similar results. The external evaluation of the Fourth stage of the Marvel universe film is generally worse than the first three stages.

Mu Lai pointed out that the universal consensus is that the bad script writing and the disorderly worldview structure have made the praise of Marvel movies less than before.

This is also reflected in the box office performance of Marvel movies.According to the Wall Street Journal in July last year,In 2021, the average global box office of Marvel's six films fell to US $ 774 million (about S $ 1.026 billion), which was half an average of 1.5 billion US dollars in revenue from the previous six films, showing that Marvel had fallen into a downturn.

Reports pointed out that if compared with the previous box office performance, the eternal eternal and black widow launched in 2021 was the worst -performed movie that year, and only US $ 30 million was accounting.In the fourth stage of several films, in addition to the Spider -Man made by Marvel Fans: Heroes have no return box office to $ 1.9 billion, market evaluation and box office results have lost their glory in the past.

Marvel is from prosperity to decline?

Marvel reborn in Hollywood in Hollywood in 2008 with Iron Man from the bottom of the bankruptcy valley in 2008, and rose in Hollywood in 2012.Marvel's multi -universe model has also followed many film companies.

What really ushered in the highlights of Marvel is the third stage of the Marvel Universe opened by the American Civil War. This film has won $ 1.153 billion in box office revenue worldwide.The fighting plot of Captain Iron Man and Captain America is still one of the famous scenes in the minds of Marvel Fans due to the difference in value differences.

Since being acquired by Disney in 2009, Marvel has produced 26 superhero movies, with a total box office income of more than 26 billion US dollars. It is the highest -income film studio in Hollywood.

But the crown disease epidemic out of 2020 interrupted Marvel's highlights and made Marvel silent for a year.Even though Marvel restarted film production every other year, the downward development curve could not be reversed.In particular, most members of the first generation of Avengers retired from the Avengers 4 in 2019. The attractiveness of the Marvel universe to the audience was severely frustrated.

At the same time, the format -based film production of Marvel has also made fans began to feel tired about formulating stories and lack of new characters, and the sound of questioning and control of the company's internal quality control has risen.

The most criticism of them is that in order to ensure that the style and the story format are integrated, Marvel often interfere with directors and screenwriters, which makes it difficult for them to write the script according to their wishes.

Edgar Wright, the primitive director of Ant -Man, left because of inconsistency with Marvel's concept; Joss WHedon, director of the Avengers 2, also said that he had the opportunity to makeMovies about human existence, but because they were unable to complete, they announced that they would not cooperate with Marvel since then.

In addition, Dr. Strange 2 director Sam Reimi admitted in April last year that he only watched the four or five Marvel universe series, to the Marvel universe,unfamiliar.In the Marvel universe that attaches great importance to the connection of the story, the director who is unfamiliar with the Marvel story immediately triggers fans uproar.

The sliding of the film, and the disputes and problems behind it make the outside world feel that the film production factory is weakening.

Although it is true that it is difficult for American films to enter the Chinese market in the Chinese and American competition.But aside from political factors, in recent years, under the conservative production mode of "assembly line" and greater than quality, the main axis of the repetitive monotonous story has indeed made the audience aesthetically tired.

After three years, Marvel returns to Chinese theater, bringing a long -lost freshness to China's Marvel fans, but how long will this freshness last, the super ability in the Marvel universe willHeroes, can you still save Marvel, which falls into a slump?