Under the influence of the intensified competition and demand prospects of new energy vehicles, US electric vehicle giant Tesla (Tesla) has reduced the price of the Chinese market for the second time in three months. Model 3 and Model Y modelsAll the lowest prices in history.
According to the data of Tesla China ’s official website, the offers of various models on Friday (January 6) have been greatly reduced, of which the price of Model 3 was priced at the previous 265,900 yuan (RMB, the same below, John 5.310,000 yuan) dropped to 229,900 yuan, and Model Y's starting price dropped from 288,900 yuan to 259,900 yuan.
According to the calculation of Reuters, coupled with the price reduction in October last year, and the maximum subsidy reward plan provided by Tesla to buyers in the past three months, after the price reductionThe price in the Chinese market is 13 % to 24 % lower than September last year.Calculation also shows that due to different costs and labor costs, the current Model 3 and Model Y cars in China are 24 % to 32 % lower than that in the United States.
Reporting that weak demand and increasing industry competition are the main reasons for Tesla's price reduction.According to data from the China Passenger Car Market Information Joint Meeting, Tesla China delivered 55,800 vehicles in December, the lowest in five months, a decrease of 44%from November.Delivery in December doubled year -on -year.
On the other hand, according to surging news reports, Tesla's price reduction was unexpected by many people in China.As China's state subsidies for the new energy vehicle industry have officially ended this year, the cost of new energy vehicles has increased by about 10,000 yuan, including BYD, Changan, GAC Ean and other car companies all announced the price increase plan.Whether Tesla will increase the price.
In response to whether Tesla's price reduction will affect the adjustment of the quotation of China's new energy vehicle companies, the person in charge of Xiaopeng Automobile saidFollow other car companies.The ideal car and Weilai Automobile have also disclosed at the financial report conference call that their own product pricing will not be affected by the pricing of other car companies such as Tesla.
However, there are still industry people who believe that due to competition in the market, other car companies will also follow up the price reduction of Tesla, especially the market interval of 200,000 to 300,000 yuan, otherwise the competitiveness will be competitive.It is bound to be reduced.
Cui Dongshu, Secretary -General of the Federation of Federation, previously said that the Chinese auto market may have a downturn in the first half of 2023.The China Automobile Circulation Association also proposed at the monthly situation analysis meeting on January 3 that January's car sales will decline, and the market performance is not as good as expected.
