Dai Qingcheng: Macau gaming industry ＂steadily seeking changes＂

Early

Hong Kong and Macao Sudden Search

The crown disease epidemic has not ended for three years. In addition to disrupting the global economic pattern, it has also caused the world's first city in Macau in Macau in recent years.

However, as Christmas is coming, it is believed that Macau's gambling performance in December will be improved; coupled with the gradual relaxation of the control of the epidemic in China, especially the Guangdong Province, is another good news for the Macau gaming industry.People in the local gaming industry are looking forward to the official accelerated implementation of the clear testing standards to drive the Macau gaming industry to rebound.

Of course, there are still great variables in the future development of the epidemic.The most far -reaching impact recently is that the new gambling cards that are related to Macau in the next decade will be unveiled last week. The current six companies have continued to operate six gaming licenses.

Looking at the information, shortly after the return of Macau, the SAR Government broke the monopoly situation of the gaming industry. In 2001, when the old gambling contract expired, he began to bid for bidding for bidding. After that, he successively handed over six companies.Later, it coincided with the "Hong Kong and Macau Free Walk" on the mainland, creating the glory of Macau's gaming tourism for more than ten years, which also led to excessive economic relying on the gaming industry.

Putting "eggs" in the same basket will obviously derive large and small problems.During the good times of the gaming industry, the rain and dew in the Macau society were stained; in the adversity, it was difficult for all industries to be alone, easy to be in the depression, and many people were unemployed.The epidemic raging has been raging around the world for nearly three years, which has led to a sharp decline in Macau gaming revenue, and the impact on all aspects of the economy and society is also unprecedented. Citizen life is quite difficult.

In June this year, the Macau gaming industry ushered in the biggest change in nearly 20 years.The Legislative Council revised through the new gaming method. The upper limit of the new round of gambling cards was six, and the approval period was not as many as 10 years, and up to three years can be extended.At the same time, join the national security terms and cancel the business rights of the casino at any time.

The results of the highly watched gambling cards re -bidded, and finally won the gambling cards by the original six gaming companies MGM, Galaxy Entertainment, Venetian, Melco Crown, Wynn and Australian Entertainment.As some Macau media analysis, this reflects the consideration of the Macau government's "stable word".

One of them, the epidemic has been on the outbreak for three years, and the gaming performance has fallen sharply, which has affected all walks of life.The results of this bidding did not "kill the dark horse". From the existing six bloggers to renew gambling cards, they can be "seamlessly connected" to a new approval contract, which will not affect the existing casino operationAt present, the rice bowls of tens of thousands of bloggers can play a stable role in the local employment market and economy.

Second, after the opening of the Macau gaming industry, U.S. -funding immediately entered the Macau construction gaming industry, which was worried that the US forces would "invade". In addition, Sino -US relations have become more and more rigid in recent years.Can not continue to operate in Macau.This time the gambling card retains all the US -funded companies, showing that the issue of Sino -US disputes has not affected the gambling card approval.

"Stable characters" are not equal to stress.If you analyze it carefully, it is not difficult to see that the Macau gaming industry will be "stable and changing" in the future. In particular, the official has stated that it will strengthen the expansion of overseas markets after the day to change the disadvantages of a single source structure of Macau gaming industry over the years.

When did the Macau gaming industry relied on the Chinese market for a long time, and the heroes were dominated by the Haoke market.However, in recent years, the mainland has severely hit cross -border gambling, which means that the large -scale shrinkage of "big water throat" has been a large -scale private VIP room in Macau.It is difficult for the inherent business model to go on. Whether it can develop new customers will be one of the key to the revenue of Macau casinos in the future.

The foreign customer source market has become one of the key score projects for the new gambling brand bidding.Each bidding company spent a lot of effort in this regard, and submits a specific investment plan to expand the international customer source market.After the six bloggers have won the license, how to carry out a big plan in the future is highly anticipated.

Of course, in order to successfully develop international overseas customers, the Macau government and major bloggers need to solve them.At present, the epidemic is still raging, and it is quite difficult to attract the international public source, let alone develop high -quality customer sources.How to open up another way to explore overseas markets is probably a big challenge to the Macau government and major bloggers.

To open up international overseas customers, in addition to doing a good job in the gaming industry, it is also necessary to add diversified non -gaming elements.I have to say that in recent years, Macau has been actively expanding the tourism industry and tried to transform from the support of the gaming industry alone, but the effect is average.Earlier, the official stated that Macau will still go towards the construction of a World Tourism and Leisure Center in the next ten years. The six major bloggers, which have obtained gambling cards, still have to double their efforts in the development of non -gaming elements.

To be honest, the image of the Macau Casino has been deeply rooted in the hearts of the people for many years, and it is not easy to achieve achievements for a while.Under the policy of "steady and changing", the myth of the gaming industry's former "point stone" may not be seen.In any case, the Macau gaming industry has taken away leisure, popularization, and entertainment. It will be a healthy and stable development. It is a good thing.