Another member of the "cross -border car building" list of technology companies.ZTE confirmed that the automotive electronic product line will be established and the automotive electronic team will be established.
According to the daily economic news report, ZTE responded to the news of entering automotive electronics: "It is true." Earlier, market news said that ZTE will be published internally, the automotive electronic product line will be set up, and the automotive electronic team will be set up and the automotive electronic team will be set up.EssenceIt is reported that the product line belongs to the system product planning department and is responsible for overall research and development and operating units to direct the implementation of foreign principles, company caliber and overall operations in the field.
The above documents show that ZTE's automotive product business scope mainly includes the overall planning of the automotive electronic solution to enhance the power of automotive electronic products; responsible for automotive electronic market planning, business model research, project planning, promotion and landing;Partners, integrate the company's internal and external resources and capabilities, and promote the strategic cooperation in the field of automotive electronics.
In this regard, ZTE responded to reporters: "Real." At present, the intelligent automobile field is accelerating the development of technology companies such as Foxconn, Apple, Huawei, ZTE.Some opinions believe that in the era of "software definition cars", software and services will become the main profit point, which may become the foundation of technology companies in the field of smart automobiles.
In fact, this time ZTE's entry into automotive electronics is another extension of its car business territory.As early as 2016, ZTE established ZTE Smart Automobile Co., Ltd. (hereinafter referred to as ZTE Smart Motor) through the acquisition of Zhuhai Guangtong Bus to enter the field of new energy vehicles.This also means that compared with other technology companies, ZTE, which seems to be late, is already the "veteran" of the automotive industry.
After obtaining relevant qualifications, ZTE Smart Motors entered the substantial car construction stage.According to public information, in December 2016, ZTE's subsidiary ZTE Smart Automobile Co., Ltd. and ZTE New Energy Automobile Co., Ltd. jointly won the Shenzhen Western Bus Project to provide 204 8 -meter pure electric bus and intelligent for Shenzhen Western Bus Co., Ltd.Charging basic supporting service.At that time, Tian Feng, the former deputy general manager of ZTE Smart Automobile, publicly stated: "We just want to build a car. We hope to (use) for five years and strive to achieve the top five in the industry in the commercial vehicle market."
Compared with the car building, ZTE's layout of ZTE in automotive -related industries and technology can be traced back to 2009.At that time, ZTE, a subsidiary of ZTE, was established, and its main business was a comprehensive lithium battery solution provider.In the same year, ZTE began to deploy wireless charging technology and officially launched in 2012. It has now deployed 13 wireless charging e -commerce lines and signed a strategic cooperation agreement with 38 provinces and cities across the country.
Vehicle movement recognition, parking space locks, vehicle driving route analysis and other fields.Some analysts believe that the automotive business layout will become more and more complete.At present, ZTE has been involved in wireless charging, power battery, networking, autonomous driving, and vehicle research and development.In the strategic planning of ZTE, the field of smart automobiles will become another focus of its business increment.
Nowadays, smart cars are accelerating forward because of the addition of technology companies.According to the IHS Markit report, by 2025, the penetration rate of smart cars in the global automobile market will increase to 60%; then, the penetration rate of smart cars in the Chinese market will reach 75%, which is 15 percentage points higher than the former.According to the requirements of the new energy vehicle industry development plan issued by the State Council (2021-2035) documents, the sales volume of new energy vehicles will reach 20%of the total sales of new cars in 2025.
Different from the broad development prospects of smart cars, the mobile phone industry now has a trend.According to IDC statistics, in 2020, China ’s mobile phone shipments fell 11.2%year -on -year, and it has declined for the third consecutive year.This may also become the main reasons for ZTE and Apple and other technology companies to accelerate the expansion of smart automobile business.
Anxin Securities wrote in the relevant research report: "The development of the development iteration of smart cars and smartphones is extremely similar. Therefore, Huawei, Apple, and Xiaomi are successful as the smartphone revolution.Natural sensitivity is one of the important reasons for its cross -border. "
It is based on industrial integration background and technological interoperability that many technology companies are accelerating the expansion of smart car business.For example, the new joint venture established by Geely Automobile and Baidu has officially unveiled; Foxconn Investment Byton and launched an electric vehicle platform MIH; Apple actively negotiated with many manufacturers to cooperate with many manufacturers;The system release, 5G chip equipped with a car and charging pile module.
It is believed that the core advantage of mobile phone manufacturers is ecological construction. Focusing on smart cars, covering driving scenarios, relying on software advantages, starting equipment collaboration, forming a complete ecological system and information fusion of smart cars is exactly what they are good at.In the era of "software definition cars", software and services will become the main profit point, which may become the foundation of technology companies in the field of smart car.