Moutai, Guizhou, China, released business data on Thursday (July 13). It is expected that Moutai's net profit in the first half of 2023 was 35.6 billion yuan (RMB, the same below, about S $ 6.58 billion), a year -on -year increase of about 19.5%.
Comprehensive Xinhua News Agency and interface news reports, after preliminary accounting, Guizhou Moutai Wine Co., Ltd. 2023 In the first half of the year, the total operating income of about 70.6 billion yuan, of which Moutai wine operating income was about 59.1 billion yuan, and the series of wine operating incomeAbout 9.9 billion yuan, an increase of about 18.8%year -on -year; it is expected that the net profit attributable to shareholders of listed companies is about 35.6 billion yuan, an increase of about 19.5%year -on -year.
From 2020 to 2022, the revenue increase in Moutai in Guizhou was 10.84%, 11.15%, and 17.2%, respectively; net profit increases were 13.29%, 9.08%, and 20.85%, respectively.
The Chinese high -end liquor market encountered cold in the first half of this year, including Wuliangye, Luzhou Laojiu, Gongshi, and Guizhou Xi Jiu.The mid -term research report released by the 2023 Chinese liquor market released by the China Wine Industry Association Market Professional Committee showed that 51.43%of practitioners interviewed in the wine industry believed that the market was cold in the first half of the year, and the overall channel inventory was still high.
But Moutai has become an exception, while maintaining stable market prices while maintaining stable performance.According to the first quarterly report of Moutai in Guizhou, the company's total operating income was 39.379 billion yuan, an increase of 18.66%year -on -year, and the net profit attributable to the mother was 20.795 billion yuan, an increase of 20.59%year -on -year.
Moutai's operating goal this year is to achieve total operating income by about 15%year -on -year.Zhejiang Business Securities believes that Moutai's goal is high and is expected to accelerate development.
Some analysts believe that the good performance of Moutai is related to multiple factors, including the expansion of consumer scenes, Moutai's channel layout, product structure, brand marketing optimization, Moutai's two -wheel drive results obvious, series of wine performance contribution effortspromote.
Moutai has focused on channel reform since 2018. At present, it has formed six major channels for self -employed, group purchase, e -commerce, supermarkets, social dealers, and digital marketing APP "I Moutai".
