Chinese media put focus on information dissemination. The more diverse the communication method, the more information can be exposed.The expression of the traditional Western press in the world is difficult to talk about objective neutrality, but the diversity of content is more noticeable than communication.

I have recently attended the lecture or some articles I have seen recently.Feel that we are already in the Red Sea of ​​a generation of AI.

Chinese media are even more flowers in the use of AI, and hundreds of birds are competing.The use of the AI ​​of China Central Radio and Television Terminal is all -round. From shooting and production, to the digital virtual avatars of many famous hosts, a digital man can speak more than 100 languages.

I especially like the cartoon of CCTV's cartoons made by AI. The six episodes of the six episodes introduced the works of Tang poets such as Li Bai, Du Fu, Gao Shi, Luo Binwang, and showed the beauty of traditional painting and the beauty of poetry.English, German, Italian, and Portuguese.On the whole, it is already a pleasing intellectual animation that is pleasing to the eye. Although Wensheng video technology needs to be improved in details, I believe that with the rapid progress of AI technology, if the production sequel will be made, it will definitely take a higher level.building.

The surging news of Shanghai Newspaper Group is courageous to innovate in AI applications. In October last year, I started to use reporters' digital people to broadcast morning and evening news every day.In the past, the news work of the lack of skills. After the avatars, real -life reporters can do the first -line interview work, and the digital man is broadcast on the screen. This approach also saves the work of shooting anchors in the studio.

On September 14 this year, the surging news set up a derived all -things intelligent technology Co., Ltd., using their media transformation and integration experience and technology to form a set of application tools for content production, review and distribution.This tool "derives all things" can help the media and enterprises to quickly produce content for communication and use. It is not only for the media inside the media. It has become a set of commercial products, and many companies have become their users.

The development and application of

AI is rapid in China, because it is regarded as a new product of new productivity, which has strong support from the country. Of course, it must also accept stricter content management. If you follow the managementDevelop space.Therefore, in the AI ​​application, China Media is not only avant -garde, but the "inner volume" culture has also begun to play a role.

When I asked a AI expert in private, he said: "China's internal culture may drag the development of AI by itself. For the media, use AI to assist news to produce and release people's hands to make profound content. ThisIt is ideal, but in fact, no one is watching the profound content, or the short -term clicks are the highest. "

Most of the western media community uses AI to solve and optimize news report workflows from traditional media applications, such as doing voice and text interconnection, inspection text, recommendation title, recommended news follow -up, some information verification, improvement, improvementRecommended mechanisms, rewritten and contraction content are used to use different platforms, including Podcast, etc. They are not eager for innovative applications. For example, digital people are "Deepfake" for these large media.

Western media also pays more attention to the protection of their news and data. For example, the New York Times has taken legal operations on OpenAI and Microsoft, saying that the two technology companies infringement and use their news database to train their big language models.They are required to bear billions of dollars compensation and destroy related data.

In addition, there are different strategies for Western media. For example, the Associated Press and the Valley Street Journal's parent company news group chose to cooperate with Openai to train AI with their text file library.News business.The Washington Post and the United States today choose to develop their own AI tools.

The abacus of Western media is different, but the basic spirit is the same: try to protect its own resources and reduce the risk of being plagiarized or even replaced.

Chinese and Western media do not refuse to empower science and technology in the AI ​​era, but under what circumstances are applied, everyone's bottom line is different, and it is worth paying close attention.The more the Chinese media now put the focus on the information dissemination.The expression of the traditional Western press in the world is difficult to talk about objective neutrality, but the diversity of content is more noticeable than communication.

Although Singapore is small, because we are at the intersection of the East and the East and the West in many ways, it is stimulated and influenced on both sides. According to the latest global AI index report in Tortoise Media in the UK, the Singapore AI index has a comprehensive rankThird, because we have performed well in three aspects: investment, innovation, and practice.

Singapore is an optimistic school in technology applications and development. It has always been happy to understand and learn about new things. It has encouraged the exploration and of all aspects of AI technology, including generating AI, and the government.application.

While encouraging innovation and pioneering, the regulatory part cannot be ignored, because although humans have developed AI, scientists have admitted that we don't know much about its potential ability and risk than knowing.When will it be relaxed and under the circumstances?This is a problem that must be thought.

October 15 this year , the Singapore Parliament passed the election (maintaining network advertising integrity) bill to prohibit anyone from spreading.The online election ads that generate or modify from digital, including digital people generated with deep pseudo -technology, even written by the candidates by the number of digital people.

The new law is unique compared to other countries.It prohibits all AI generating content, but it is very targeted to prevent deep falsification.In my opinion, this is to maintain "truth" and prevent falseness from fake chaos. It is worth thinking about the media in AI technology.

I also tend to open learning but use cautious attitudes. The image generated by AI will cause curiosity at first, but it will cause aesthetic fatigue.In addition, what kind of impact will be psychologically attached to virtuality for a long time, will the pursuit of "true" be urgent?

The new communication channels brought by technology innovation must be closely grasped, but if there is no credible good content, I think the meaning of communication will become shallow.Therefore, I firmly believe that in the face of the new era and technology, it is not a simple dilapidated new or replacement, but to encourage multiple uses.It will not be lost in virtual.