In recent years, the phenomenon of increasingly emotional and extreme online public opinion, especially online public opinion, is fascinating.
In June this year, Singapore goalkeeper Hashan Soni was sought after by Chinese fans, so that Singapore's search popularity on China Tourism Platform Ctrip (Trip.com) has increased significantly.In May of this year, the gamers committed suicide, and his girlfriend Tan and his family were overwhelmed.At the end of February this year, Nongfu Spring was attacked by online rumors. The company's market value evaporated at HK $ 50 billion (about S $ 8.4 billion) in a few days. The company's revenue loss exceeded 7 billion yuan (about 1.3 billion yuan).
Emotional groups on the Internet, like horses on the African grasslands, all come everywhere.Occasionally, the meeting attracted hundreds of millions of people to watch, and a word of words attracted tens of millions of people to scold.Either hold you as a god, or treat you as a devil.Whether it is sought after or tart, it is very extreme.Each network event is a collective carnival.
Before the emergence of the Internet, it was not easy for people to gather in groups because of their hobbies and opinions.Traditional media is a unidirectional transmission information. Some audience cannot quickly find people who are consistent with their opinions in all beings. Therefore, a parade or assembly will be formed.Continue to work hard.
After the Internet appears, it is different.The Internet has timely interactive characteristics. One information can easily achieve tens of millions of forwarding on social platforms. A comment area can quickly gather tens of millions of people, and it is easier to make a hundred responses, forming a herd effect.Secondly, the Internet has decentralized characteristics, and any ordinary person can use platforms such as Weibo and Douyin to become opinion leaders.And under the blessing of the traffic economy, group leaders such as Internet celebrities and big V are still the beauty of fame and fortune, which naturally makes people rush.
It is not that all groups are harmful. For example, there are no dangerous groups formed by chasing stars, fans, and fans because of their hobbies.But we should not forget the warning of French psychologist Le Pen. He said in the book of Wuhe: The group only has simple and extreme emotions, without reasoning ability and criticism.
The reason is simple.People who like to think independently, be intellectual, calm, and gentle, usually do not like groups; those who like to group are those who are full of emotion, easy impulse, and recklessness.Therefore, when the group is active and frequent, it means that the restlessness and instability of society are increasing.
Under the extreme group psychology, the appalling rumors and extreme remarks are easier to become popular; and traffic can bring wealth, and the "eye economy" in turn has further stimulated people to publish more eye -catching remarks, so the Internet of the InternetExtreme speech will form a self -enhancement model.
Opinion leaders will use their best solutions to gain attention.Because group worship is religious, some entrepreneurs must blow up the leather to become popular, and some experts and scholars must deviate from common sense to win the superiority; because the group loves and hate, some people use the banner of patriotism to make personalities to others.Attack; because the group is extreme exclusion of different views, some people deliberately create the topic of class opposition and gender opposition to instigate the emotions of the group; some people even dressed up vulgar and ugly in order to meet the aesthetic taste of the public.
Le Pen said that people in the group will ignore morality and law, bold and disgusting.If the group does not show a tendency to violence, it is a blessing.Unfortunately, groups often have a tendency to violence, and they are continuously strengthened in information interaction, moving from gentle to extremes, and developing from speech violence to violent action.
The Internet is not a place outside the law, and it is necessary to punish the behavior of creating rumors and defamation, dispersing hatred, and promoting violence on the Internet.After a Japanese student was attacked in Shenzhen last month, the online platform "Kuaishou" took measures such as banned or prohibited comments on more than 90 accounts suspected of spreading the opposition between China and Japan.It is believed that the Chinese government will severely punish these offenders in accordance with the provisions of cyber violence information governance officially implemented on August 1st.
The harm of an isolated and hateful person is limited, but when the hatred of hatred spreads and converges into a group, it will become extremely terrible.The gathering of groups in virtual spaces is essentially the same as the rally in the real space, but its potential danger is easily ignored.If the cyber violence cannot be effectively controlled, cyber violence will walk from virtual space into real life.
The author is a teacher of Southwest University of Political Science and Law
