Source: Beijing News
Author: Yang Mo
There is still a week, which is the "May Day" holiday. As tourist products from all over China entered the "sprint" stage, house prices in many places in many places also "rose high".
The surging news survey found that the price of hotels near the popular attractions in tourist cities across the country in the "May 1st" holiday price is two to three times higher than usual, and even the price of hotels rose five times, which caused some netizens to make some netizens.Just call "Hotel Assassin".
Reference to various aspects of the information, this year's "May Day" holiday, the price of hotels near the popular scenic spots in hot tourist cities has risen significantly, which is indeed a fact.In addition, in the past few years, due to the impact of the epidemic, the price of the hotel service industry has encountered a low valley as a whole. This long -lost price is a hot market that has enlarged people's "discomfort".
But from the actual situation, compared with the situation before the epidemic, the price increase during the "May 1st" period this year is not particularly outrageous.If it is reported, if the price of "May 1st" is higher than the cost of the price, the price factor of most popular destinations this year is not higher than the "May Day" in 2019.
According to the data of the online platform, the price factor of 12 cities including Guangzhou, Suzhou, Xi'an, Beijing, etc. in the popular destinations of this year, all lower than "May 1st" in 2019.To a large extent, the price of "May 1st" hotels in many cities this year looks large, which is directly related to the low base of the same period last year.
It should also be noted that due to the three -year epidemic situation, the current supply level of the hotel service industry is also at a trough.For example, according to the statistics of the China Hotel Association, as of early 2022, the number of domestic hotels decreased by about 86,000 compared with the epidemic situation, a decrease of about 25%. The total number of guest rooms decreased by about 470,000 compared with the epidemic situation, a decrease of about 24.7%.
In other words, the supply of hotel services has been reduced by a quarter compared with the epidemic.The forecast report released by online platforms shows that less than 10 days before the holidays, the number of tickets for domestic hotels, scenic spots, and air tickets in the "May 1st" domestic hotels, and air ticket orders all overtake the 2019 level.
Therefore, on the one hand, the hotel service supply has not yet fully recovered, and on the other hand, the demand for the "May 1" window period has a well spray. Under the action of the two phases, the spontaneous price adjustment of the market has become more obvious.
In summary, the price of the "May 1" hotel has risen this year, which has its inevitability and has not separated from the fundamental aspect of supply and demand relationship. Compared with the price level before the epidemic, it has not deviated from the normal track.
Therefore, it is inaccurate to be equivalent to the price increase of the operator's follow -up price just to see the price increase.Rather than the "hotel assassin", it is a return of a normal market.In the context of the severe impact on the tourism industry in the past three years, this price recovery is also a positive signal for the accelerated recovery of economic and social.
Of course, for some irregular market behaviors, all localities and departments must also strengthen the necessary market supervision.For example, some netizens have reported that the hotel has encountered the phenomenon of unilateral "refund" in the hotel.Some merchants even bluntly that the room has not yet been adjusted when the room is placed, so they have to refund the bill.
Consumers should choose the right hotel according to their actual needs, and to obviously default and violate the merchants. They should also actively complain to defend their rights. Relevant departments must also actively follow up supervision and processing to effectively curb some operators to destroy their contracts and rise at will at will.Price behavior.
In fact, after three years of special period, not only the hotel industry, the current overall tourism consumer market is accelerating recovery.In this process, some markets may be exacerbated, and some illegal market short -sighted behaviors are not ruled out, such as the phenomenon of "retaliatory slaughter".
This requires that the relevant functional departments should establish a plan of governance.Especially during the Golden Week of "May 1st", such as May Day, the market specification guidance must be made in advance to control the tube.
At the same time, this also reminds all practitioners in the tourism industry to cherish the unsuitable market recovery trend, and the price recovery should also have related services to keep up.Only all parties do the duty and keep the reasonable boundaries can consumers' confidence and make the entire market continue to recover.
