Dai Qingcheng: Can ＂Hong Kong Night Colorful＂ be colorful?

The recovery speed of the Hong Kong economy after the epidemic is not as good as expected. The SAR Government launched a half -year "Hong Kong Night" event last Thursday (September 14) to promote a series of night market activities to host a series of large enterprises and shopping malls, Develop the night economy.Whether these activities can stimulate Hong Kong's economic recovery have become a hot topic of recent society.

On the first Saturday night of "Hong Kong Night", I went to a large shopping mall in Kowloon District for dinner. I found that many restaurants gathered a large number of diners' patronage, and the atmosphere was quite lively.However, some retail stores, especially stores selling luxury goods, are similar to earlier, and the flow of people is still sparse.

However, on the way home after eating, I saw that the subway station was almost at 10 in the evening. Many citizens still went out and out of it.These phenomena show to a certain extent that it is difficult to judge the effect of the "Hong Kong Night" activity.

Once upon a time, whether Hong Kong is Yau Ma Ma Temple Street, Mong Kok Women's Street, or Lan Kwai Fong in Central, it is the more exciting at night, so that Hong Kong enjoys the reputation of "Oriental Pearl".However, the three -year -old crown disease has changed the consumption habits of Hong Kong citizens. Many people have decreased to go out at night after the epidemic. In addition, many people like to go north for consumption on weekends. The local night consumer market in Hong Kong has been quite depressed in the past half of the year.

On the other hand, the Hong Kong Government has vigorously promoted the tourism industry after the epidemic. The number of people entering the country in the first eight months of this year has gradually risen to more than 80 % before the epidemic.More and more lighter.The Hong Kong Government is worried that it will not help the development of the tourism industry in Hong Kong in the long run, so he tries to regain the night economy.

After nearly a month of planning, the "Hong Kong Night Colorful" event was finally introduced.Looking at this activity, the Hong Kong Government mainly played a coordinated role and successfully attracted to the support of major institutions such as Jockey Club, MTR, Ocean Park, and Disneyland, and each launched different night activities.A number of real estate developers with most large shopping malls in Hong Kong also agreed to extend the business hours of more than 80 shopping malls in more than 80 malls, and provide different consumption discounts to cooperate with the Hong Kong government activities.

However, many night market activities announced by the Hong Kong Government have been questioned for several days.The New Year's float cruises are all activities held every year before the epidemic, but this time it is re -packaged in the name of "night color".

As for some new measures for "Hong Kong Night Colorful", it has also been criticized for lack of attractiveness, such as free public seats on Wednesdays and five times at night of the MTR at night.For many Hong Kong people, there are many "Hong Kong Nights" activities, but it does not seem to be much attractive.

On the other hand, Shenzhen, near Hong Kong, is also in the stage of recovery after the epidemic.After the Hong Kong Government announced the "Hong Kong Night Colorful Night" event, Shenzhen also announced the launch of a series of measures to promote consumption the next day, including strengthening publicity to Hong Kong and Macao tourists, issuing tourism consumer coupons, and so on.Shenzhen has developed rapidly in recent years, and more and more Hong Kong people have come to consume after the epidemic.In the face of the aggressive coming of Shenzhen, Hong Kong is not so easy to develop more popularity through the development of the night economy.Some people in Hong Kong's political circles regard the night market as a pitch of the Hong Kong economy, which is a bit naive.

After checking the information, the Hong Kong government began to prepare a series of activities that stimulate economic activities after restoring customs clearance early this year, including launching the "Hello! Hong Kong" event in early February.port.However, the number of visitors to Hong Kong in the first half of the year did not increase significantly, showing that the official tourism promotion activities were inadequate.

In April, the Hong Kong Government launched the "Happy Hong Kong" plan to hold a series of activities and large -scale food markets in different regions. Some merchants also said that the business was not ideal.Can the Hong Kong Government hold a series of night market events on the seaside on both sides of the mall and Victoria Harbor, can it be overjoyed?The outside world does not seem to be optimistic.

In fact, the prosperity of the night economy is an important symbol of the economic activity of a city.Accelerating the economic development of the night market is indeed conducive to the expansion of consumption and prosperity in cities; but to promote the overall economy, consumption is only one of the small parts.Night economy may help low -income groups, but it may not help macroeconomics much.

Take a step back, Hong Kong has returned to China for more than 20 years, despite the booming tourism industry, tourists at home and abroad have set a record to inject a steady stream of motivation for Hong Kong's economy.However, objectively speaking, the proportion of Hong Kong GDP before the epidemic is only about 5%, and the direct contribution to the Hong Kong economy is not much.Of course, Hong Kong can be in the night market, but if the night market is regarded as a pitch to save the Hong Kong economy, it obviously overestimates the role of the tourism economy.

In the final analysis, in the final analysis, Hong Kong's economy has not been affected by major environment in recent years. The external factors are tight relations between China and the United States. The internal factors are a large number of middle -uper -class immigrants.If the economy of Hong Kong wants to recover rapidly, it is still necessary to move their brains in other high -end industries, such as finance, commerce and technology innovation, instead of sending high hopes for the development of the night economy.