Hong Kong TV Broadcast (TVB) held the second live broadcast event with Taobao on Thursday (March 30). The total commodity transaction (GMV) exceeded 70 million yuan (the same below, the same is about S $ 13.53 million), But the stock price still declines by 4.16%.
Comprehensive Sing Tao Daily and the Internet media "Hong Kong 01" reported that TVB and Taobao's second live broadcast event was played by TVB's artist Chen Minzhi, Chen Ziyao relayed, and Ma Guoming participated in the live broadcast as a guest.The live broadcast of the GMV exceeded 7.3 million yuan, and the cumulative viewers exceeded 6.9 million. Fans of the live broadcast room increased more than 100,000 live broadcasts.
Reverse information shows that the first live broadcast of TVB and Taobao was successfully held through the "TVB Consider" account in the Taobao live room on March 7. The six -hour live show brought 23.5 million yuanSales, the cumulative views of more than 4.85 million, led TVB's stock price to 98%to 14.36 yuan the next day (March 8).Compared with two events, the second live broadcast event performed better.
However, TVB's stock price did not obviously benefit from Friday (31st), and the stock price dropped by 4.16 %.
