Harbin "Bingcheng" in Northeast China Harbin is recentThe Internet is on the Internet. From the hot search as the target of public opinion, to the little red books and vibrato that young people piles up, related entries, articles or videos will pop up almost every day.Take a closer look, they basically focus on the keywords of "tourism" in common.
Such high Internet popularity is also intuitively reflected in the real world.According to a report from China Online Tourism Platform, the number of orders for New Year's Day holidays with Harbin as the destination increased by 631%year -on -year.According to the big data provided by the Harbin Cultural Radio, Television and Tourism Bureau, three days during the New Year's Day holiday, Harbin received a total of 30.479 million tourists, and achieved a total tourism revenue of 5.914 billion yuan (RMB, the same below, S $ 1.12 billion).Heilongjiang Daily reported that the total number of tourists in Harbin and the total tourism revenue reached historical peak.
To surprise the outside world, the tourist income of Harbin New Year's Day holiday was actually more than twice that of Hainan.Data from the Hainan Provincial Tourism, Culture Radio, Television and Sports Department show that the province receives 1.717 million tourists and total tourism revenue of 2.406 billion yuan.Hainan Island has always been a cold paradise for many Chinese people.
The netizens have died that "the warm Sanya was defeated to the cold Harbin."Some netizens joked: "This is because Harbin is too warm, I want to experience it!"
How do you burst the fire in Harbin?
Harbin is known as the "Ice City". It has attracted countless tourists at home and abroad for nearly five months of ice and snow season and related attractions.As one of the most watched attractions, Harbin Ice and Snow World, which has a variety of large -scale "punch cards" landscape, has also made a good publicity early.
I did not expect that this Ice and Snow theme park will drop the chain on the day of opening the park on December 18.According to the New Weekly and First Financial Report, the Big Ice and Snow World within three hours of opening the park, the reservation tourists reached 40,000, which prompted the garden to hurriedly announced the suspension of the ticket on the day of the day to ensure the quality of the experience.
Nevertheless, the huge crowd of entering the park that day still exceeds the reception ability of the garden.According to reports, many netizens who entered the park spit out, such as Ferris wheels and ice slide, etc., are long queues for the number of reservations, and they must bear the low temperature of minus tens of degrees outdoors.
So the dispute that collectively required a refund of the ticket together broke out.Generally, such incidents should seriously impact the tourism industry, but local and tourist operators should reverse the world.
Harbin Cultural Tourism Bureau first stood up.The staff of the bureau revealed to Da Wan News that the leaders rushed to the scene to supervise after the incident, and some tourists successfully refunded the ticket.Immediately after the afternoon of December 19, the Garden WeChat public account published an article to a letter to the majority of tourists, expressing the reflection on the service of the service, and proposed specific measures for rectification overnight.And delay service methods, set up queuing information prompts, etc.
People's Daily commented on this, "This operation is full of the sense of rituals, and it also shows the sincerity of Harbin. We have seen it and it is worthy of praise." The Internet public opinion believes thatThis series of measures not only appease tourists' emotions, but also gives the outside world a better impression on Harbin.
But the successful "counterattack" of Harbin is a series of friendly receptions for local people.For example, the Sophia Scenic Area in Harbin added a warm post on the square to allow tourists to warm up when it is cold.At the same time, in order to allow more foreign tourists to experience Harbin Bathing Center comfortably, many locals have reduced the frequency of bathing.
This is not the most warm service.According to a number of Chinese media reports, Harbin citizens spontaneously formed a caring team to pick up and send tourists for free.Mr. Yao, a local citizen, told Jimu News that after he posted a free pick -up video on the Internet, many car owners contacted him to apply for joining.At present, there are more than 300 vehicles in the team, and a total of tens of thousands of tourists are sent.
Jimu News quoted one of the owners, Mr. Hu, said that he has been picking up tourists for free during the New Year's Day holiday. Most of them come from Sichuan, Fujian and Guangdong."Everyone is very grateful to us. Some people have to give money, and some people say that I want to give me a gift. I confiscate it."
officially requires hotels and hotels not to blindly adjust the price
In addition to services, many tourists still care about cost -effectiveness, such as whether the cost of accommodation is reasonable, inconvenient in transportation, and whether the scenic spots are unique.In this regard, Harbin also worked hard.
According to the Harbin Daily, the local government held a symposium on Monday (January 1) and Tuesday (2nd) to ask hotels and hotels to operate enterprises to do not excessive floating prices and blind adjust prices.And the price is not as high as the price.
The representatives of the Harbin Hotel and Hotels promised to do so at the meeting, and said that some hotels were launched simultaneously to extend the breakfast time.Ritual members, provide a number of value -added services such as handicrafts and cold supplies to enhance the experience of residents.
A local hotel industry said to the First Finance: "Recently, the cultural tourism department has been strictly controlled the price. For example, on holidays, hotels, catering, transportation, etc. can be understood.Relevant departments in Harbin strictly control the prices. Except for traffic prices such as airplanes and trains, other local accommodation, scenic spots, catering and shopping venues have clearly stipulated that prices are not allowed, otherwise severe punishment will be punished.P> Earlier, after a blogger broke the news that the quotation of the Harbin Xuexiang Tourism Group was chaotic, the Cultural, Sports and Tourism Bureau of Dali District, Harbin immediately intervened in the investigation.
In addition, Harbin has spent a lot of thoughts on attractions and landscape creation: using a drone to put a beautiful "moon" with a diameter of 5 meters in the Sophia church, soIt is only to make tourists look better; frozen pears and frozen fruits sold on the streets are used to be used for hospitality by slices; Olunchun people are invited to Central Street to perform reindeer ...
img src="http://www.kzaobao.com/uploads/allimg/240104/2035264t6-3.jpg"/>Some netizens said that in order to create a series of surprises for tourists, Harbin took out a big battle that the locals had never seen before.Mr. Chen, a tourist from Hong Kong, told the Dagong News: "I used to feel that Harbin was so cold before. I dare not come. The whole family came here this winter.He Jing, director of the Culture and Tourism Department, said in an interview with CCTV on Tuesday: "Harbin is hot this winterIt was not accidental, and it was ready for a year."
He Jing introduced that as early as January 2023, Harbin launched the" Hundred Days of Action "in summer and" Hundred Days "in winter.Come to think in other places. For example, some tourists say that Harbin is too cold, and a lot of warm houses are created."
Can Harbin catch the "wealth of the sky" (network stalks, describe a sudden huge attention, often accompanied by glory and achievements), deputy deputy of the China Tourism Research Institute Strategy Research InstituteResearcher Han Yujun said to the interface news that, as far as you are now, Harbin has been caught to a certain extent.The relevant departments of Harbin not only dealt with market chaos supervision in a timely manner, but also follow up and improve services in many ways.The Han and Yuan Army analyzed that although Harbin tourism is seasonal, the choice of winter tourism destinations is limited, mainly in Hainan and other places, or northeast ice and snow.In line with national policies and modern trends, it may not be as hot as this year, but the popularity will not be refunded.jpg " />
This dilemma also happened in Tianjin.It didn't take long to be stopped, and the road to Tianjin's Internet celebrity also ended abruptly.Interpretation, the common point of these cities and places to attract traffic is to rely on their own advantages and take a certain scene that people desire to understand.By chance, the Internet celebrity may occur.Although there is uncertainty, the scarcity of scenes, typicalness, and fit with the times are important.
In addition, there are also social media tools that drive the city "out of the circle".Zhang Wei said: "Especially in the case of fragmentation of information today, it is important to strengthen publicity."
However, Zhang Wei and the Han Dynasty army believe that a city wants to "be red" and must have the inner inner ones.Things, such as the unique culture, regional environment, industry, etc., in short, it must be irreplaceable.He emphasized that even the "fire" cities must stabilize their advantages, and continue to find new breakthroughs.
Two months later, when the winter is over, will Harbin's huge traffic now become "retention"?For this large city in Northeast China, which has been lost in recent years, it will be a huge test.
