Chinese e -commerce platform Taobao will no longer host the "Double 12" event this year, and is renamed "Taobao Year -end Good Price".
According to the Observer Network reported on Saturday (November 25), the Taobao Merchant Service Hall reported that the Taobao Double 12 event will not be held this year."Festival", it is expected to start investment at the end of November.The news aroused the attention of the outside world, and soon rushed to Weibo hot search.
On the afternoon of the same day, the Tao Tian Group responded that this year's Taobao "Double 12" event will be renamed "Taobao Year End Price".
It is reported that the Taobao Good Price Festival will be officially opened at 8 pm on December 9.Compared with the double 12 of previous years, the discount strength, the size of the merchant, and the size of the goods have been comprehensively increased.
Reported that from the perspective of public information, Taobao's hosted year -end good price is the continuation and increase in the good price.
During the 618 event this year, Taobao launched the "Taobao Good Price", trying to support policies such as traffic, "robbing" small and medium businesses, and creating more specialty products and specialty stores, so that small and medium merchants should focus on heavy and medium merchants.Back to the dominant position.
As early as June this year, some people familiar with the matter said that "Taobao good price" is based on the strategic goal of Tao Tian Group's "ecological prosperity".The established long -term layout after the reform.However, the "good price" aims at good goods and good prices, not absolutely low prices.
