The superstar legend that is closely related to Chinese pop music singer Jay Chou, Thursday (July 13) listed in Hong Kong.
This stock, known as the "Jay Chou Concept Stock", rose up to 48%on the first day, closed at 23.7%, and closed at HK $ 5.26 (about S $ 0.89) per share.The achievements in Hong Kong stocks are dazzling.
However, the road to listing of superstar legends is not smooth sailing, and how the subsequent performance will also be closely related to Jay Chou's superstar.
The history of the legend of the superstar
Although Jay Chou himself did not directly participate, the superstar legendary operation lineup can be described as his "circle of friends": the company's co -founder is himHis mother Ye Huimei, agent Yang Junrong, and Chen Zhong and Ma Xinting, who had previously cooperated, and the four were 64.47%of the company's shares as unanimous actors; while writing countless lyrics for Jay Chou, he served as the company's chief cultural officer.
Introduction to the prospectus of the Comprehensive Company and Bloomberg reports that the superstar legendary business is divided into two parts: new retail and IP creation and operation.Among them, retail products include "low -carbon weight management drinks" magic coffee, as well as other beverages, food and skin care products; the IP operated mainly includes Jay Chou's two -dimensional image "Zhou classmate" and the fitness network celebrity Liu Genghong. In addition,He also invested in the journey of Jay Chou's reality show, and participated in the planning of Jay Chou's acting activity.
According to the prospectus, new retail revenue accounts for about 70%of the total revenue of 2022, and IP creation and operations have contributed about 30%.
However, the performance of the new retail part of the superstar legend is also inseparable from the star IP.For example, the packaging of magic coffee is printed with "classmate Zhou". Advertising is implanted in the Zhouyou program and sold in Liu Genghong's live broadcast room.
The company also does not avoid close connection with Jay Chou, and clearly wrote in the prospectus that the deep relationship with Jay Chou is a major risk of the company.
The prospectus wrote: "We are limited by the key characters of Mr. Jay Chou (who will always affect us).It has had a significant impact and has a propaganda effect on our product sales. If we cannot cooperate with Mr. Jay Chou, our business, financial status and business performance may be adversely affected. "In view of the close relationship between Jay Chou and the legendary shareholders of the superstar, the cooperation between the two will not occur much.
Before the successful listing, the superstar legend failed in three times in September 2021, March 2022, and October 2022, and the Hong Kong Stock Exchange failed in October 2022. Until the fourth time on April 11 this yearOnly approved.The first public offering (IPO) scheduled for the first time on June 13, but temporarily stopped four days before the listing, which has been postponed to this day.
At that time, the reasons given by the company were "comprehensive the current market environment and various factors, and the supplementary prospectus will be published to restart the prospectus."There are many analysis articles. It is believed that the operating conditions of the superstar legend in recent years are not ideal. The fundamentals are too single, it is difficult to make investors trust. It is also because the market response is not good and the subscription is seriously insufficient.
However, the prospectus released by the superstar legend on July 12 shows that the public offering of Hong Kong is about 12 times the excess subscription.Essence
What is the star concept stock sold?
In the stock market, compared to the "excellent stocks" that must be supported by good operating performance, "concept stocks" rely on the advertising effect;Relying on the star's aura prospectus and profitable stocks.
Because it is not a professional term, many companies related to stars will be classified as the category of celebrity concept stocks.Articles that refer to this concept on the network can be roughly divided into two categories of star concept stocks: one is the film and television or brokerage company that relies on a single star profit, and the other is the stock that promotes and create influence through star investment.
For example, due to the income brought by the flow male star Wang Yibo exceeds 60 % of the total income, Lehua Entertainment, which was listed in Hong Kong in January this year, was called "Wang Yibo Concept Stocks"; Wanjia culture, which has daily limit in 2017 because of the announcement of actress Zhao Wei's investment 29%, can also be regarded as a" Zhao Wei concept stock ".
Other well -known star concept stocks include the in -depth binding of Luhan, who debuted with the men's group, and the new culture that has relying on the acquisition of Zhou Xingchi's shares and cooperating with Li Jiaqi Company to propagate with Li Jiaqi Company.Media, etc.
However, many people in the industry believe that the company and the stars are deeply binding. Although they may double their fame and fortune in the short term, most of the profitable profit on the stars also make it difficult for them to win regulatory agencies and investmentThe trust of the person.This view is that in the environment of frequent thunder in the entertainment industry and often rectified, there are too many uncertainty in the commercial value and monetization ability of the stars.
In addition to professional investors, star concept stocks may also attract some celebrity fans, holding the stocks with the mentality of supporting idols.
However, Zhang Zhiwei, a co -director of the Hong Kong Singao Daily, said that if fans want to support idols, it is worse than buying stocks, "it is better to buy discs (records), Poster (poster) or concert. "
Cheng Ye, defeated stars
For enterprises, from endorsement, cargo to bringing stocks, the halo effect of the star has always been glorious and damaged. Double -edged sword.
For example, when Tangde Film was listed in Shenzhen in 2015, because the two star shareholders of Fan Bingbing and Zhao Wei said at the listing ceremony, it was unlimited.After being blocked, Tangde Film has fell many times and fell into a slump. In 2020, it was acquired by Chinese state -owned capital Zhejiang Radio and Television Group.Not
Another example, for example, Prada, Italian luxury brand, because Zheng Shuang, Wu Yifan, Li Yifeng and other stars who have served as the spokesperson have been officially notified for surrogacy, rape, and 嫖.Because of the one -night stand and asked the woman to abandon, the "people collapsed", and the Chinese Internet citizen was ridiculed by the Chinese Internet citizen as the "worst Party A" with the "cursing of the spokesperson".However, this also caused Praid Monday (July 10) to cooperate with the Chinese women's football team on Monday (July 10).
Of course, in addition to the stars' collapse houses, many stars have also declined because of endorsement brands.For example, when Hunan Satellite TV's well -known host Li Weijia endorsed the "Happy Founder" milk tea brand arrears, many franchisees went to Hunan Satellite TV to protect their rights and scold Li Weijia as a lost artist.
Another example, for example, in 2021, American sports brand Adidas and others were resisted in mainland China dueMore than a dozen stars, at the expense of paying a high liquidated damage, have to terminate cooperation with Adidas to avoid being connected.
It is true that the successful listing of celebrity concept stocks is the market recognition for both stars and companies, but if you cannot comply with discipline and law, you cannot follow the law and come up with excellent works and performance, but onlyRelying on traffic and market halo marketing, that may be collapsed by a little carelessness, after all, the capital market does not blindly chase the stars.
