The official media "CCTV Military" in China revealed that they were disclosed together.Investigate and deal with cases of "Mandai Moutai" and "Special Force" winery.This means that after the sales of "military" tobacco and alcohol products in China, the "army special offer" with mysterious colors has not disappeared in the market.
According to the "CCTV Military" Sunday (June 18th) in the official WeChat disclosure, the Ningxia Military Region Police Office found that a car body was printed with a military armband style while performing a pondering mission.The logo, the word "military wine sales" is also marked on the back glass of the vehicle.The patchwork immediately took a picture and followed, and found the company's company.
The investigation found that the company has a WeChat public account and more than 40 categories of "military wine and military products".And this company is just responsible for the delivery of after -sales, and there is also the supplier Li.It is reported that Li Mou's encouragement of his friends in 2020, smelled the "business opportunity" of the "military" product, and began to engage in "military wine" sales.
After grasping more evidence, the Ningxia Military Region Police Office and the local public security bureau and the market supervision department to investigate and correction on the stores and warehouses that sell "military wine".More than 3,500 bottles of suspected "Army" wine, with a cumulative value of hundreds of thousands of yuan.In addition, the company also made a punishment for confiscation of "military wine without factory -free factory" and a fine of 30,000 yuan (S $ 5621.5), and was ordered to rectify immediately.
"Military" products that have been repeatedly banned
are not uncommon for merchants to buy and sell under the banner of military use.After CCTV military reported this case, some netizens left a message on Weibo: (such examples), and someone around me did it.
In response to such phenomena, in June last year, the six departments of the Logistics and Security Department of the Central Military Commission jointly issued a notice on prohibiting the sale of "military" tobacco, alcoholic and other products in June.The notice mentioned that in recent years, some operators have been disclosed or used in disguise in the name of the army to use the military specific meanings and patterns to produce and sell counterfeit products such as "Moutai" and "Army" and "Army Dedicated", which seriously damages the army's reputation image.Affects national economic environment governance.
The notice prohibits online and offline sales from selling "Army", cigarettes and alcohol and other products.The "Army" name refers to the words printed with misleading consumers on goods or packaging, causing the negative impact of the army, such as the Chinese PLA, "Army", "Special for Army", "Specialty of Military Products" and so on.
In addition to tobacco and alcohol, there are also military uniforms of counterfeit military.In April of this year, the Shanghai Baoshan District Market Supervision Bureau seized a group of military uniform products with the words "military" and "military products special". Law enforcement officers were seized on the spot.
The stereotype of military wine?
Looking back at the "army special" case investigated and punished in the market in the past ten years, there are military uniforms and tea, but most of them are still alcohol.This may be related to the keyword of the "Army" in the wine industry.According to the statistics of the wine industry media "Cloud Wine" last year, in China's alcohol trademark applications, there are more than 14,000 keywords, including 4,374 effective trademarks, or most of the other trademarks, or inIt was rejected when applying.
The liquor merchant's attachment to the connection between "military" and wine products shows the market demand.In the impression of Chinese people, there is an impression that "soldiers are particularly able to drink".In ancient China, there were verses of "drunk lying on the sandy field, and a few people returned in ancient times". In modern anti -Japanese dramas, there are scenes of soldiers who have been hit on the ground after drinking with porcelain bowls to drink.Among the sought -after film Wolf 2, there are also plots of the protagonist who drank a whole bottle of Moutai wine.
In China, "drinking" has also been regarded as a kind of soldier's spirit.In the 2017 report of the Chinese Official Media and People's Daily, in the report that "the wine culture in the army is deep, the strong men must break the wrist and kill a hundred hundred", a cither the author hear an example: when a veteran joined the army in 1979, the Chinese PLA Army was a Chinese PLA.The head of the army recruited soldiers in his hometown, Sichuan, and asked him: "Can you drink?" He replied, "Okay." The head nodded, and he joined the army.
China's senior management does not recognize this culture.Since the 18th National Congress of the Communist Party of China in 2012, the Central Military Commission has promulgated the most stringent "banning order" in history. It is strictly forbidden to drink alcohol at the reception and banquet of soldiers on working days.
The aforementioned report of the People's Daily also mentioned that the ban on the ban is supported by the Chinese PLA, and the army and the wine are basically "insulating".But among some people, this insulation seems to be deeply rooted in people's hearts, and she is still curious about "military supply" wine.
After the CCTV military was exposed to the "special offer in the army" in Ningxia, some netizens asked in the comment area: Is there really a special supply?Another netizen attached a link. In this link, a bottle of "Moutai Wine for the Chinese People's Liberation Army in Hong Kong in Hong Kong" was fired to 26,000 Hong Kong dollars (4462 yuan).
What is the value of "special supply"?
Earlier, "special supply" really existed lightly.However, Moutai, which has the title of "National Wine", said in March 2012 that products such as the "80th Anniversary Building Military Wine", "Military Region Decreased Wine", and "Special Procurement of Logistics of State Organs" and other products have all already beenDiscontinue production.On today's second -hand trading platform, there are also special wines for Moutai's aged production, which is worth tens of thousands.
After some corrupt officials' homes, "special offering Moutai" also appeared.In 2014, Caixin Weekly disclosed in the investigation of the "former Deputy Minister Gu Junshan's Corruption Case) that Gu Junshan, the deputy minister of the General Logistics Department of the PLA, was investigated and was checked with the Golden Ship and Pure Mao Zedong.It is hundreds of boxes of military for Moutai.
Where the wine in the house of the big tiger from the horse is unavoidable, but it can be seen that "special supply" is indeed regarded as "identity.Luxury goods."Objects" have become marketing methods, and each liquor brand has launched "special supply". In order to prevent merchants from raising prices for bad competition, the China Food and Drug Administration strictly regulates liquor label in 2013 and prohibits the use of the word "special"..
Yangguang.com once commented that "Moutai specially contributed to wine" made many people feel face. "Because in their eyes, special supply is privileges, and ordinary people cannot drink.The worship of power created this vanity and became a liar."
These marketing gimmicks can achieve the effect. The key is the curiosity of the public about" military supply ". In China, military and civilian use, in terms of material procurement and logistics, they are separated.Commodities need to be stricter and stricter, but military use is not completely independent of the civilian market. Market -based product suppliers can also pass the application and review of military supplies on the premise of meeting military procurement requirements.Business.
Although the channels are different, there is no practical evidence to prove that military use is superior to civilian use. The use of illegal merchants is precisely some people's curiosity and longing for the mysterious "military supply" of the so -called privileges.Behind the "military supply" market, there is both a factor that is difficult to eliminate overnight, and it is also caused by the public's lack of understanding of the army.
There are also psychological factors, as well as the reason for information asymmetry. To make the merchant have no empty drilling, there is a long way to go.
