Small skewers and small baked shallots are matched as "soul package"; one table, one furnace, one cake has become a "ritual" -since March this year, the originally unknown Shandong Zibo barbecue suddenly became popular and became a young man., Nostalgic and dreaming of dreams.
During the "May 1st" holiday, the tourists who "rushed into Zi" pushed Zibo's accommodation to more than 865%in 2019.Line in line to be addicted.Moreover, this Zibo heat has also been radiated, driving the hotel's reservation in Shandong Province.
Zibo, which has a population of less than 5 million, is an old industrial city with a resource -exhausted type, and barbecue has no fame. Why does it kill the siege?, Xuzhou barbecue, Xinjiang barbecue, etc., have recently become a mystery of all parties.To this end, the district -level secretary and director of Jinzhou City led a team to Zibo to "copy homework". The Jinzhou Barbecue Association also held a meeting to "learn and reflect". Even farther Henan Hebei also went to Zibo to inspect.
Affected by Zibo's tourism, the Shanxi Cultural Tourism Bureau posted a tourist video with a trend. As a result, Shanxi people scolded the hot search, and criticized the Shanxi Literature Travel Service and the Zibo government.
For the reasons for the popularity of Zibo barbecue, the online hot review is like a tide. The previous explanation mainly focuses on the Chinese people who have broken the epidemic in the three -year epidemic.Zibo barbecue hands cannot slip mobile phones more conducive to communication and so on.
The Internet is also widely circulating a modern myth that is good and good.It is said that more than 10,000 college students in Jinan and other cities in Shandong last year were pulled to Zibo isolate and was enthusiastically treated.Come to Zibo again.When winter came to spring, the students returned as promised. They sent the videos of barbecue and shopping in Zibo to the Internet, bringing the topic of Zibo.
It must be pointed out that the touching story is just the "prequel" of Zibo barbecue hot.The next node is on April 8th. When there was a food and fake blogger on the spot to evaluate the 10 stalls in Zibo, no shop was found to be short of two, and even some shops were given more.The barbecue was completely on the top, and it was out of control.Then, the news of the Zibo barbecue restaurant had to stop business because of the good business.
It is worth noting that so far we have not seen news reports such as the Zibo party and government cadres' mobilization, emphasizing "high attention", and conveying the spirit.The familiar routines and techniques on these Chinese officialdom did not appear.
The Zibo Municipal Government did a press conference on March 10th, announcing that it is necessary to seize the opportunity to set up a famous store "Golden Furnace Award", establish a barbecue association, and handle the Zibo barbecue festival.Restart the bus route, add 21 barbecue custom lines, arrange volunteers on the train, and do a good job of full supporting facilities for hospitality.
On March 31, the first barbecue tour was released.In April, the local government rushed to build a parking lot next to the Internet Red Snack Street, and nearly 400 parking spaces were open for free.Special service.In particular, Zibo's accommodation and scenic spots not only did not increase price increases during the holidays, but instead maintained the stability of prices, and even took the discounts of accommodation and free scenic spots.
This is a landscape of officials and civilians. The city's full -time guests have allowed tourists to return. Another achievement it created was: it has been unanimously praised by the Chinese public opinion community and the left.
It is noted that barbecue restaurants are private enterprises. In the Zibo barbecue heat, it presents a model for government and private enterprises, governments, and small merchants and hawkers to deal with each other.The Zibo government is not the chief designer of the barbecue, and it has not adopted a high -rise instruction attitude, but it knows how to guide the situation and give play to the government's role appropriately. In the specific subtle force, it is not offside, and finally leads the whole people to complete this legend.
Market and public opinion ran ahead. The government quickly followed up and promoted services to maintain market order, including restricting price gains. Strictly speaking, it was called "intervention in the market price", but the effect was obvious to all.Local officials did not let the magnesium light focus on themselves. In a large number of reports so far, the names of the Zibo Municipal Party Committee and Mayor of the CCP were rarely seen.
Of course, Ma Xiaolei, the secretary of the Zibo Municipal Party Committee on the Internet, came to Peking University and Tsinghua Tsinghua on March 1 this year. During the "May 1st" period, the students implemented scenic spots and designated hotels for the school students in Peking University and Tsinghua University.
55 -year -old Ma Xiaolei is a Hui cadre and has long worked in the Organization Department of the Shandong Provincial Party Committee for a long time. After 2018, he served as Deputy Secretary and Mayor of Zibo Municipal Party Committee.In this calculation, I was a handwritten when I was separated from the barbecue last year.
In August last year, Zhao Qingwen, the mayor of Zibo, who replaced Ma Xiaolei last August, was 52 years old. He had previously worked in the disciplinary inspection and supervision system. In May 2019, he was transferred to the secretary of the Fisherian County Party Committee of Linyi City.
With the redness of Zibo barbecue, some people speculate whether there is a "god -level trader" behind it?In fact, it is difficult to achieve such a case that lasts for many months without turning over the car.The real key to the success of Zibo barbecue is the local cultural heritage and simple folk customs, and the effective guidance and governance of local governments is also indispensable.
At the moment when China came out of the epidemic to fight for the economy, Zibo suddenly showed a case of a service government, which was refreshing.It is hoped that this spirit is replicated to other places to provide positive revelation for how China "spelling the economy".As for the Zibo owners who work behind the scenes, they believe that their career is also available in the market.
